A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
Online retailers witnessed a surge during pandemic in mattress sales
because people were apprehensive about visiting physical stores COVID 19 brought the world to a halt and encased us in a bubble.
We need to design mattress showrooms beautiful and decorated because they sell and market some beautiful piece of furniture and mattress.
If online is about wider choices, offline is all about curated choice. Online is about offering a sense of abundance and offline is about offering a sense of exclusivity.
Offline retailers are using smart technologies to improve customer experience, increase sales and reduce costs and improve efficiency.
Sleep industry helped Government to fight pandemic With the rapid spread of the COVID-19, mattress companies in India acted responsibly towards communities and society.
HGH India 2021, marks a decade of service to the home industry by this annual trade show for home textiles, homedécor, houseware & gifts.
HGH India 2021, the 10th annual edition of India’s well-recognized trade show for home textiles, home decor, houseware, and gifts, opens its doors
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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