Indian furniture market size is expected to reach $59.4 billion by 2033 With a market size of USD 237.21 billion in 2023, the furniture market in Asia Pacific holds the largest market share.
Sleep has become a vital pillar of modern wellness no longer a basic need, but a key to good health. Launching in Mumbai in March 2026, World of Sleep is India’s first immersive B2C exhibition dedicated to linking good sleep with good health.
The power of branding and advertising Driving consumer behaviour and creating aspirational pull in the mattress retail industry.
In this interview, Mr. Deepak Mehta, Director, Tirupati Foam Ltd., shares current trends and innovations in the polyurethane foam industry in India and globally.
Traditionally focused only on manufacturing and sales, mattress industry in the country is now seeing a major shift. With increasing customer awareness about health, hygiene and sustainability, there’s a growing demand for services that extend beyond the point of sale. One such emerging opportunity is mattress servicing. It is a concept that includes cleaning, maintenance and refurbishment of mattresses.
There is no doubt that online shopping is on the boom in the country, however, nearly 60 per cent of mattress and other related accessories like pillows etc., purchase still happen in the physical retail stores, as per the various industry reports. This is because mattresses still fall in the category of ‘Try before buy’.
In the present era, sustainability is no longer considered optional; rather it has become an essential need to reduce the strain on the environment. Industries across the board are now seriously rethinking about waste management and resource utilisation and the mattress industry is no different.
Once seen as traditional and averse to adopting new changes, the mattress and allied industry in the country is now witnessing a remarkable wave of innovation. Today, driven by evolving consumer expectations, advancements in materials, innovative sales strategies, improved distribution channels and the rising importance of quality sleep, mattress and allied industry is seeing significant transformation.
Waves of change are sweeping the Indian mattress industry. This is majorly due to the factors like progressions in technology, new trends arising out of customers’ needs and most importantly, the welcoming changes in the retail strategy.
The mattress industry stands at the forefront of a technological revolution as artificial intelligence (AI) reshapes the very fabric of manufacturing and customer service.
Sleep is no longer just a necessity it’s a wellness goal. As urban lifestyles become more demanding, sleep quality has become a crucial health metric and technology is rising to meet the need.
Discover why mattress recycling is essential for sustainable living. From conserving resources to creating green jobs, it’s a powerful step toward a cleaner future.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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