Reports

Modren Mattress Retail Market Dynamics

A Market Research Report on the Indian Mattress Industry by ISPF.


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Understanding The Indian Consumer

A KPMG report provides insights into Indian consumer segment growth and how it can help in improving your sales.

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Mattress Sanitization: Consumers’s definition of hygiene and cleanliness

A KPMG report provides insights into Indian consumer segment growth and how it can help in improving your sales.

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How the year 2020 changed consumer preference on mattress buying?

No matter what survey or pattern you track, there are three clear waves that have emerged in the storm that was 2020.

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Don’t Just Buy. Think and Buy

Think of overall life and strengths that branded options offer. Take a decision which is based on proper discretion and knowledge.


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Where Blue Blood Companies Stand Out

Unravels how a clear definition of market segment, constant modernization, innovation and actionable patents are threads that weave a strong company with a deep foothold of several decades.


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Foam to wood or back – We have the edge of synergy

The market is very huge and this is a good time to grow and innovate & People are understanding the importance of a mattress.


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Logistics of the mattress industry needs to be improved

The mattress manufacturers have been considerate towards their retailers. Most of the manufacturers do not charge their retailers with the transportation charges they incur.


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We first have to sell the very idea of a mattress

Divyesh Modi, Chairman, Magenta Life Care Pvt Ltd, explains how knowledge about mattresses and awareness of sleep health have redefined mattress-shopping and sales in the current environment.


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Direct-To-Consumer Sales will continue to increase behind traditional sales

Dinesh Kejariwal, Owner, Restin Industries, has shared his views on industry and evolving customer trends.


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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.