Indian Sleep Products Federation: Mattress Industry Insights

Sheela Foam Ltd. rebrands Kurlon to celebrate 60th anniversary with new logo and tagline

Sheela Foam Ltd. has rebranded its mattress brand Kurlon with a new logo and the tagline “Life Banegi Hula Hula” to mark the brand’s 60th anniversary.

Shree Malani Foams and Milliken extends their partnership

Shree Malani Foams Pvt. Ltd is expanding its portfolio via the longstanding partnership it formed with Milliken & Company’s Chemical Business in 2008.

Centuary Mattress launches Sleep Rejuvenation Program

On the occasion of World Sleep Day, Centuary Mattress has announced its new campaign, Sleep It Off. It aims at making people realize the importance of better sleep through sleep getaways.

Sleepy Cat joins Power Gummies and Seevo to promote the idea of beauty sleep

Indian mattress company SleepyCat has collaborated with Power Gummies and Seevo to give its customers a new perspective on beauty sleep.

Magniflex India reports 40 percent growth in mattress business

With the mattress industry growing at 12 to 14 percent (y-o-y), premium mattress brand Magniflex claims to grow at 35 to 40 percent.

A Case Study… BekaertDeslee road to transparent circularity

In a recent leap, BekaertDeslee launched a digital platform that can identify each mattress which has a BekaertDeslee cover with a digital tag which simplifies the process of recycling.

ISPF expands its sustainability Initiative. #phenko nahi recycle karo

Let’s start on some hard facts: Earth, the miraculous life-giving planet, is getting close to becoming a giant rock of garbage, one day at a time.

DIGITISATION-The Dream Catchers are Here

Technology may not be the pixie-dust some believe it to be. But it is not a rock either.

Future segments in the mattress domain What companies can look forward to?

While the utility of the mattress hasn’t changed since the prehistoric ages (it still provides comfort and protects us from dust and pests)

Online or Retail stores Buying a Mattress Offline vs Online

Though ecommerce is growing faster than any other retail sector, the opportunity for brick-and-mortar retailers isn’t extinct, just shifted.

#phenko nahi recycle karo

In the pursuit to take care of the environment, ISPF and IPUA along with the Kabadiwala have taken the initiative of GREEN REVOLUTION