Indian

DIGITISATION-The Dream Catchers are Here

Technology may not be the pixie-dust some believe it to be. But it is not a rock either.


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Future segments in the mattress domain What companies can look forward to?

While the utility of the mattress hasn’t changed since the prehistoric ages (it still provides comfort and protects us from dust and pests)


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Online or Retail stores Buying a Mattress Offline vs Online

Though ecommerce is growing faster than any other retail sector, the opportunity for brick-and-mortar retailers isn’t extinct, just shifted.


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#phenko nahi recycle karo

In the pursuit to take care of the environment, ISPF and IPUA along with the Kabadiwala have taken the initiative of GREEN REVOLUTION


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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.