Consultative Selling and How it is Good for Retailers
Promoting the importance of a proper sleep environment and emphasizing the role of a good mattress can be an effective way to increase mattress sales.Read More
How the ispf training programme is creating effective changes in the sleep products industry
The Indian Sleep Products Federation has been hard at work training retailers across the country.Read More
Pandemic opens newer vistas for Retailers
As the world and the country are emerging out of two years of the Covid 19 pandemic, shortages and supply chain difficulties for the Retail Mattress Industry seem to be a thing of the past.Read More
Lessons Learnt during Covid-19
A thousand crisis events have simple solutions. It gives me great pleasure to acknowledge the fact that mattress industry has weathered the pandemic with nerves of steel.
Look beyond Covid-19 situation
Over the past few weeks, ISPF team has been talking with mattress retail sector about the impact of Covid-19 pandemic and how it may have impacted on their business
Relevance of Free Trials and Cross Selling of Products in Mattress Shopping
It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.
The Art of Selling A NEW PRODUCT – USING DIGITAL MEDIUM
Millennials are driving a new interactive marketing phenomena
The First Edition of Retail Supplement from Comfort Times provides information and tips to increase sales for the retail community. All articles in this supplement provides real-life experiences from consumers and retailers.Read More
Price Discounting is injurious to sales
Price discounting is not a sales strategy. It is a promotional tool used by marketers to attract new segments or markets.
ECO-FRIENDLY PACKAGING AND CONTACT-LESS DELIVERY IS THE NEW NORM
Eco-friendly packing, contact-less delivery and payment can play a crucial role in improving buyer confidence.Read More
HOW TO CREATE AND ENHANCE CUSTOMER EXPERIENCE
The times are changing and the retail sector is facing a lot of challenge from online stores. This is the time to up the game and win the hearts of customers and convince them to open their purse.Read More