Comfort Times-Retail Supplement

Lessons Learnt during Covid-19

A thousand crisis events have simple solutions. It gives me great pleasure to acknowledge the fact that mattress industry has weathered the pandemic with nerves of steel.


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Look beyond Covid-19 situation

Over the past few weeks, ISPF team has been talking with mattress retail sector about the impact of Covid-19 pandemic and how it may have impacted on their business


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Relevance of Free Trials and Cross Selling of Products in Mattress Shopping

It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.


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The Art of Selling A NEW PRODUCT – USING DIGITAL MEDIUM

Millennials are driving a new interactive marketing phenomena



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Retail Supplement

The First Edition of Retail Supplement from Comfort Times provides information and tips to increase sales for the retail community. All articles in this supplement provides real-life experiences from consumers and retailers.

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Price Discounting is injurious to sales

Price discounting is not a sales strategy. It is a promotional tool used by marketers to attract new segments or markets.


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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.