“Innovation” is often used loosely to describe any kind of process for creating something new. From a strictly business perspective, innovation is customarily defined as the combination of invention in the products, latest technologies and economic value.
In other words, to be considered truly innovative, an invention by means of advanced technologies and product offerings must provide a new value to the consumers . It is essential for the Brand’s to innovate products and introduce new offerings periodically, in an ultra-competitive market defined by the evolving consumer needs. Be it radical or incremental, product innovation always supports the brands with increased recall value in the consumer’s mind and helps to amplify competitive advantage.
We at ISPF bring together the various aspects of innovations in sleep products and technology, to offer the consumers the enhanced comfort and a better sleeping experience.