Consumer Behaviour

Consumer Behaviour – Sell Sleep as an Experience

We see a major shift in the evolution of consumer behaviour in this digital age. Consumers are more powerful in making their own purchasing decisions and act more as co-creators of the brands. Consumers are on the lookout for a better product experience and presentation, at the Retail Showrooms before making their purchase decision. The benefits of great customer service and offering them in-depth product presentation, are definitely rewarding to get potential consumers returning.

It is essential that the brands build upon product and technology innovation basis the needs and demands of their accurately targeted audience offering best-in-class sleeping experiences to the consumers.

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.