Consumer Behaviour in India | Indian Mattress industry

Consumer behaviour in the Indian mattress market is transforming significantly, driven by a growing awareness and a shift in priorities. Today’s Indian consumers are not just looking for the cheapest option; they prioritise quality, comfort, and health benefits when shopping for mattresses.

With the internet providing a wealth of information, buyers are becoming more knowledgeable about different mattress types, materials, and brands. They seek products that meet their specific health needs, such as orthopaedic support or hypoallergenic features. This informed approach to mattress shopping has led brands to innovate, focusing on durability, advanced technology, and overall customer satisfaction. Consequently, consumer loyalty is more closely tied to a brand’s ability to meet these elevated expectations and offer clear, trustworthy information about its products. This evolving landscape presents an opportunity for mattress brands to connect with consumers on a deeper level by understanding and addressing their unique needs and preferences.

Duroflex launches India’s First Firmness Adjustable Mattress With Brand Ambassador Virat Kohli

India’s leading sleep solutions provider, Duroflex has combined forces with cricket icon Virat Kohli to further their mission of advocating the significance of quality sleep in fostering a long healthy life.

Magniflex India reports 40 percent growth in mattress business

With the mattress industry growing at 12 to 14 percent (y-o-y), premium mattress brand Magniflex claims to grow at 35 to 40 percent.

Why companies are investing on consumer awareness?

The mattress market in India is growing and evolving at a rapid pace. In fact, as per the Research And Markets.com’s report “India Mattress Market Outlook, 2020-2025”.

Luxury Mattress Segment & it’s perfect skyward curve

What better way than talking numbers to get your attention, right? Well, Cut to the chase the Indian Mattress Market revenue in the Mattresses segment amounts to US$251m in 2022.

Relevance of free trials and cross-selling of products in mattress shopping

It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.

Foam and Spring Tango into the future

New formulations in foam and spring are making the mattress industry a hotbed of innovation.

Customer Loyalty Programmes gel with the mattress industry

Customer Loyalty Programmes were started in 1995 and since then it has vectored the mattress industry towards better profits.

The Take-Out trend: A fad or a solid trend

With the advent of the pandemic, the grab-and-go shopping strategy has moved from burgers to mattresses too. Will this fast lane go far?

ISPF Consumer Survey

How the year 2020 changed consumer preference on Mattress Buying?

COVID IS BACK How the mattress industry will fight its second battle?

Every crisis brings new opportunities as well. Is the Indian Mattress Industry ready to take it?

Online reputation management: The fireworks that can burn

ORM is generally an extension of public relations which entails the maintenance of a brand’s online presence through social monitoring and listening

MATTRESS FABRIC What is trending for consumers?

When it comes to mattress fabric coverings today, we have number options and materials to choose from.

HOW TO CREATE AND ENHANCE CUSTOMER EXPERIENCE

The times are changing and the retail sector is facing a lot of challenge from online stores.

THE MATTRESS DICTIONARY

The question is how we can ensure the consumer is well informed. As they say, educating oneself to educate others is the best formula.

MATTRESS MATERIALS PREFERRED BY CONSUMERS

In the earlier times, cotton, horse hair and hay were used to make mattress by different civilizations.

ORGANIC OR HYBRID MATTRESS What’s best for you?

Sometime products with the label ‘organic’ can be misleading.

Consumer Behaviour Indian