India’s leading sleep solutions provider, Duroflex has combined forces with cricket icon, Virat Kohli to further their mission of advocating the significance of quality sleep in fostering a long healthy life. Virat Kohli’s strong alignment with the brand’s mission has led him to take on the role of brand ambassador for Duroflex.
Sharing his thoughts on becoming the face of Duroflex, Virat Kohli said “As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe prioritizing good quality sleep can lead to a healthier and more fulfilling life in your career as well as with your loved ones. It is not just about getting enough hours of rest, but also about the quality of sleep one gets. I ensure I get deep restorative sleep. Duroflex’s commitment to promoting the importance of quality sleep for a longer, healthier life aligns with my personal beliefs.
Becoming the face of the brand was a natural decision for me as I believe in the brand’s mission. I am excited to bring a new dimension to the brand and drive its message of sleeping better for a long, healthy, and enhanced quality of life.” At the conference, Virat Kohli also launched Duroflex’s latest innovative offering, Neuma, India’s first-ever firmness adjustable mattress. This tech-enabled product allows sleepers to have firmness of their choice on each side of the mattress. It also comes with a unique Heat Away technology that keeps the sleepers cool and comfortable through the night. Bookings for the product will be open from June 05, 2023. The mattress will be available in Bengaluru, Chennai, Delhi, Hyderabad, Pune, and Mumbai.
Sleepy Cat joins Power Gummies and Seevo to promote the idea of beauty sleep
Indian mattress company SleepyCat has collaborated with Power Gummies and Seevo to give its customers a new perspective on beauty sleep. While Power Gummies is a chewable supplement maker, Seevo is a home furnishing company that makes tailor made bedroom products.
The three brands have collaborated under a joint campaign called ‘3 steps to beauty sleep’ and promoted a key message that beauty is just how you feel about yourself. If your body is well-slept and rested then you are the most beautiful person out there.
VFI Group and Serta Simmons collaborate
VFI group has collaborated with US based Serta Simmons Bedding to establish two units for manufacturing high end luxury mattresses for the Indian market.
With this collaboration, VFI group aims to tap the high end customer base of India and generate Rs 800 crore in revenue by 2026.
According to the company, this collaboration is likely to bring high end luxury mattresses to the Indian market. Serta Simmons is establishing two factories in Meerut and Vadodara with a deal of technology transfer.
With this collaboration, Serta Simmons aims to generate a revenue of Rs 200 crore by 2026.