India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry
The 15th edition of HGH India, (2nd-5th July, Mumbai) will speak volumes about the innovations in the World of Sleep. One would witness a spectacular showcase of sleep solutions, unveiling exciting breakthroughs in the realm of rest and revitalization.
The editorial team of ISPF had conducted a comprehensive survey on consumers buying behavior and preferences. Some key findings from the survey could help mattress manufacturers and retailers to devise new strategies to attract more consumers.
In this interview, Mr. Tushaar Gautam, Managing Director of Sheela Foam Limited, discusses the company’s core values, strategic initiatives, and future plans. He shares insights on sustainability efforts, Indian mattress industry and Kurlon acquisition on the mattress market.
Sleep is a state of absolute bliss. With contented sleep, one can feel as if they own the world. There are multiple factors that contribute to a sound sleep. These include having an optimum temperature, lighting, mattress, décor and myriad elements which together play an important role in inducing the best sleep.
Mattress manufacturers are not shying away from paying a higher price for mattress fabrics. According to fabric suppliers, mattress companies are realizing that investing on good mattress design will help them generate more sales.
As the demand for mattresses continue to rise, it is time for all stakeholders in mattress industry to leverage sustainable business practices that will divert mattresses from the landfills and reuse the raw material of the discarded mattresses to manufacture some other products.
The visual appeal of a mattress is not to be overlooked, especially for those who hold a pristine living space in high regard. A wellmaintained mattress contributes not only to the aesthetic integrity of a room but also enhances the overall ambiance of the sleeping environment.
India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry
After sales is one of the biggest concerns for consumers investing in mattresses. It is even a challenge for mattress makers to address this problem effectively. How are brands resorting to ‘after sales management’ software solutions to address this issue?
With the advent of time, it has been witnessed that digital native mattress brands are aggressively heading towards launching offline stores across India and the established brands are exploring customer friendly online strategies. Almost every player in the Indian mattress industry is expanding its reach across various sales channels, be in through retail outlets or by going digital.
The baby or kids’ mattress segment is still at a nascent stage in India but industry experts are quite hopeful about its growth in the coming years. Currently, the demand for this segment is primarily from tier 1 cities.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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