The R in PR Creating an image and strengthening it – is something that takes a lot of effort, time, and experts. And it goes way beyond marketing

The mattress industry has benefited from the consumer shift to spending for the home during COVID-19.

Less is more. That’s not just some interior design philosophy or a new responsible lifestyle approach.

Smart mattresses are going to be the new trend of the industry with slowly growing demand in the Indian market.

Cleaning, Refurbishing, and Mattress Hygiene facilities can be more than an extra service element for the mattress players. They can be opportunities to practice sustainability and forge strong customer bonds too.

Creating better sleep-health is an obvious ingredient for any mattress player. But how far can these attempts go? How far will customers come?

How brands can leverage the packaging to create a sound connect with the customer First impression is a very critical aspect to manage, be it for an individual or a firm.