IME is India’s ONLY B2B trade fair and the single most important forum for the industry in the subcontinent. The 6th edition of IME will be held from 24 – 27 February 2022 at the Bangalore International Exhibition Centre, Bengaluru, India.
A news regarding second wave of COVID-19 is making rounds in the country with increased number of positive COVID-19 cases in Maharashtra and Kerala.
Indian players have to pickup learning from their counterparts from US. Some of the mattress companies in US are using online platform for reaching out to consumers. At the same time they are also facing the challenges.
We entered the category with a specific objective – to leverage the category as a complementary force for the home and furniture segment where we are a leading brand. The extension from furniture to mattresses is a local one.
Cleaning, Refurbishing, and Mattress Hygiene facilities can be more than an extra service element for the mattress players. They can be opportunities to practice sustainability and forge strong customer bonds too.
Creating better sleep-health is an obvious ingredient for any mattress player. But how far can these attempts go? How far will customers come?
How brands can leverage the packaging to create a sound connect with the customer First impression is a very critical aspect to manage, be it for an individual or a firm.
Research has proven that quality and comfortable sleep has a direct connection with an individual’s health, sleep hygiene, and comfort leading to reduced stress levels and an increase in productivity.
How the year 2020 changed consumer preference on Mattress Buying? A lot has morphed when it comes to the value consumers attach to a mattress. A lot is changing about what they expect from a sleep product too.
Will India finally get to sleep well? Will the Billion Dollar Indian mattress industry get a leg up in much anticipated sharp V-shaped recovery?
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
In March 2020 as the COVID-19 epidemic gripped the country, an unknown mattress company based out of Maharashtra released an advert in one of the local newspapers.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Consumer’s are adopting more hygienic lifestyle.
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