The Indian Mattress Industry is all set to ride he V-Shaped recovery for a newer high
Will India finally get to sleep well? Will the Billion Dollar Indian mattress industry get a leg up in much anticipated sharp V-shaped recovery?
Sleepwell has always been at the forefront in introducing the Best-in-Class Sleep Solutions in the market over the years to cater to the needs of our discerning customers and their changing lifestyle.
Coronavirus epidemic has completely shaken up the global economy. From the aviation sector to the banking sector, nothing has escaped from the impact. Here’s a look at how the mattress industry is coping up with epidemic and what all steps it can take to mitigate the impact.
Indian players have to pickup learning from their counterparts from US. Some of the mattress companies in US are using online platform for reaching out to consumers. At the same time they are also facing the challenges.
We are in no hurry – says Mr. Manish Parekh, Executive Director and President (Furniture), NILKAMAL LTD when he narrates how this relativelyfresh arrival in the mattress industry is approaching the opportunities and challenges that it embraces in new woods.
Will India finally get to sleep well? Will the Billion Dollar Indian mattress industry get a leg up in much anticipated sharp V-shaped recovery?
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
In March 2020 as the COVID-19 epidemic gripped the country, an unknown mattress company based out of Maharashtra released an advert in one of the local newspapers.
It was on 30th January 2020 that the first case of COVID-19 was reported in India.
Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.
The retail business thrives on newness. If your customers who walk in see the same old stock, time and again, they will get bored and will prefer a store where stocks are always on the move.
“Xerox Copy” is a fairly common signage that can be chanced on Indian streets. Millions of shops across the length and breadth of the nation offer photocopying services for a buck or two.
The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Consumer’s are adopting more hygienic lifestyle.
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