Sleepwell has always been at the forefront in introducing the Best-in-Class Sleep Solutions in the market over the years to cater to the needs of our discerning customers and their changing lifestyle.
India’s tryst with modern beds started in right earnest in the late 50s and early 60s. Soft cotton cloth fillings, the down feathers of birds, animal fur made up a royal bed.
Indian players have to pickup learning from their counterparts from US. Some of the mattress companies in US are using online platform for reaching out to consumers. At the same time they are also facing the challenges.
We are in no hurry – says Mr. Manish Parekh, Executive Director and President (Furniture), NILKAMAL LTD when he narrates how this relativelyfresh arrival in the mattress industry is approaching the opportunities and challenges that it embraces in new woods.
Winter is the peak season for the category; however, the impact of seasonality is lowest in West Bengal and Orissa. The research focused on the market potential indicators.
Mattress care tips are a dime a dozen. Everyone’s got their homemade protocols for ensuring the longevity, but without the right technical knowledge, there’s a good chance you could end up doing more harm.
Can a weekend sleep help you pay off the sleep debt? The opinion is divided on this. Let’s cycle back for a second and look at what happens when we don’t get adequate sleep.
What was once a loss leader, and commonly thrown in as gifts to go with a mattress purchase is holding its own ground today. Today, sheets and covers are making a come back and holding their own ground.
Ever slept in a mattress so soft and comfortable that it felt like you’re floating in space? Well, it’s probably because the mattress was built for space!
Pediatric sleeping products like cots, beds and other accessories are essential ingredients to your child’s sound sleep. Extensive paediatric research has gone into the needs of children during their sleep.
As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.
“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.
This Edition provides details about how customisation is becoming important for brands and retailers.
A Market Research Report on the Indian Mattress Industry by ISPF.
A KPMG report provides insights into Indian consumer segment growth and how it can help in improving your sales.
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