Athletes and sleep: Performance based rest
When recovery is the real game and sleep is the best support. For athletes and sportspersons, strength, speed and agility are the most important factors that can determine their success or failure.
The blue light dilemma and its effect on sleep
While the technological glow is making the country shine bright on the world map, it is quietly dimming our nights. As India’s 700 million smartphone users continue to scroll late in the night, their natural sleep rhythms are affected.
Exploring the bi-directional relationship between sleep and mental health
Mental health and sleep are two inseparable pillars of human well-being and both are interconnected. While sleep disturbances increase risk for mental disorders, mental health problems degrade sleep.
The role of pressure mapping in mattress design
In the race to deliver smarter, more comfortable and customised sleep solutions, pressure mapping technology is emerging as a vital tool in mattress design. So, let’s explore how pressure mapping is reshaping the future of mattress innovation.
The rise of customisable sleep solutions
Redefining comfort in the mattress industry, customisable sleep solutions are reshaping the mattress industry. Many mattress brands are leveraging this trend by offering innovative solutions and this is helping them as well as all the stakeholders in the segment including the retailers to gain the trust and loyalty of their customers
Greening the Mattress Industry: Eco-friendly mattress options that deliver
As global markets shift toward sustainability, the mattress industry is waking up to a new reality eco-friendly isn’t just ethical but it’s essential. This article explores actionable, high-performance eco-friendly options and how mattress makers can stay ahead of the competition by adopting sustainable measures.
Matching your mattress with the right bed frame
In today’s competitive scenario, B2B sellers offering mattress recommendations as per the bed frame can enhance the buyer experience, support upselling opportunities and build trust by delivering complete and compatible sleep solutions across the user category.
Smart sleep retail: How AI can redefine mattress shopping for the consumers?
Artificial Intelligence can emerge as a game-changer in mattress retail, addressing some of the industry’s most persistent challenges, ranging from consumer indecision to inventory inefficiencies and fragmented customer journeys, thereby leading to increased customer satisfaction
