The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.

In the pre-pandemic time, the Mattress retail industry has been adopting a Hybrid approach of online shopping and offline experience. Even the digital natives which started off as e-commerce mattress stores began foraying offline for delivering better customer experience.

Spending has been hurt but home replenishment and comfort have taken precedence over other areas. This is also a good time for many innovations – specially on the component and manufacturing side – to take deep roots in the average mattress.

Due to the pandemic COVID-19 the new era of Work-from-home culture has begun. We are trying to analyse the pros and cons, the impact of this new necessity-built culture. Also take a look at the productivity of a person due to this lifestyle.

Beds, especially hospital beds, have been a critical topic of discussion in India in this COVID crisis. Various state governments across the length and breadth of India are struggling to increase the number of beds.