Blog Posts
Covid 19 vaccine to give a positive spike to the indian mattress industry in 2021
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
Customer Satisfaction : The key to a brand’s success
In March 2020 as the COVID-19 epidemic gripped the country, an unknown mattress company based out of Maharashtra released an advert in one of the local newspapers.
How Indian mattress companies can leverage the healthcare spurt post pandemic?
It was on 30th January 2020 that the first case of COVID-19 was reported in India.
Finding The Right Location
Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.
Inventory Management Techniques for Retailers
The retail business thrives on newness. If your customers who walk in see the same old stock, time and again, they will get bored and will prefer a store where stocks are always on the move.
Understanding the phenomenon called Mattress-In-A-Box
“Xerox Copy” is a fairly common signage that can be chanced on Indian streets. Millions of shops across the length and breadth of the nation offer photocopying services for a buck or two.
New Consumer Behaviour
The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.
SAFE-EX is the new experience
In the pre-pandemic time, the Mattress retail industry has been adopting a Hybrid approach of online shopping and offline experience. Even the digital natives which started off as e-commerce mattress stores began foraying offline for delivering better customer experience.
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