According to the report published by Allied Market Research, the global sleeping mattress market generated $33.2 billion in 2019, and is projected to reach $39.9 billion by 2027, witnessing a CAGR of 5.2% from 2021 to 2027.

The idea to embrace environmental responsibility has moved beyond lip-service, shallow brochures, and tricky conflicts with business profitability. It is entering some win-win, and actionable, contours in the mattress industry already. Let’s see how.

Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?

The storm is here but everyone is hoping and working for it to pass soon. Soon the dust will settle and we will start picking the pieces and get ready for a ‘new normal’.