A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
With more and more people embracing the idea of good sleep towards maintaining good health, architects and interior designers are seeing an increase in the demand for modern bedrooms by a greater number of people for an improved World of Sleep.
Adhesives contribute to the safety, quality, and sustainability of mattresses
While we come across numerous reports on the latest developments in the Indian mattress industry, the pathbreaking events in the past is less known.
While we come across numerous reports on the latest developments in the Indian mattress industry.
Based on our interaction with some industry experts, it could be deciphered that 2023 would be relatively a better year for the Indian mattress industry that has stood against all odds in the post covid era.
Rural consumers are emerging as a highly cautious consumer for branded mattress industry. What defines this set of consumer?
Global recession has slowed down the sales of mattress. Is global recession going to impact the Indian bedding industry?
ISPF has been constantly at the forefront to elevate the retail mattress segment of the country.
ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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