India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry
The 15th edition of HGH India, (2nd-5th July, Mumbai) will speak volumes about the innovations in the World of Sleep. One would witness a spectacular showcase of sleep solutions, unveiling exciting breakthroughs in the realm of rest and revitalization.
The editorial team of ISPF had conducted a comprehensive survey on consumers buying behavior and preferences. Some key findings from the survey could help mattress manufacturers and retailers to devise new strategies to attract more consumers.
In this interview, Mr. Tushaar Gautam, Managing Director of Sheela Foam Limited, discusses the company’s core values, strategic initiatives, and future plans. He shares insights on sustainability efforts, Indian mattress industry and Kurlon acquisition on the mattress market.
As the Indian mattress industry is resorting to different innovative measures to push its sales, the role of Chief Information Officers (CIOs) is becoming more challenging. With the growing consumer demand, their job is much more than just managing the company’s IT infrastructure
Mattress companies in India are improving their logistics set up to ensure efficiency in their business operations. Though better use of logistics has changed the way mattress industry operates in India but the fact is logistics costs in India is too high and is a huge cost to mattress companies.
The Coir segment topped the chart in 1980s and PU foam segment is currently dominating the modern mattress industry. However, there is likely to be more demand for the spring mattress segment in the near future.
Automation in mattress production offers numerous advantages to the manufacturer, however, mattress factories in India are yet to be fully automated.
Sustainability is more than just a trend in the Indian mattress industry. With growing demand for mattresses among Indian consumers, manufacturers are working on several initiatives towards ensuring sustainability in their entire production lifecycle.
The Indian mattress industry has witnessed the emergence of new products packed with advanced raw materials and technology. Manufacturers are not shying away from investing the right amount of financial and intellectual resources towards their R&D initiatives.
For quite a long time, the mattress industry has been dominated by the unorganized market players. However, in recent years, organized mattress brands have been able to grab their share in the mattress market pie.
The Indian mattress industry is full of opportunities for startups. However, starting up in this sector does have its own set of challenges and anyone entering this industry must take cognizance of all the primary challenges.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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