Indian furniture market size is expected to reach $59.4 billion by 2033 With a market size of USD 237.21 billion in 2023, the furniture market in Asia Pacific holds the largest market share.
HGH India, India’s leading, bi-annual trade show for the HOME products, hosted insightful Knowledge Sharing Sessions for the Sleep industry, on Day 2 of this 4 day show which took place at BIEC, Bengaluru.
The power of branding and advertising Driving consumer behaviour and creating aspirational pull in the mattress retail industry.
In this interview, Dr. Dev Narayan Sarkar, Sr. Vice President and Head of Consumer Business, Godrej Interio (B2C) shares his views on rise of e-Commerce and technology trends in mattress industry.
After sales is one of the biggest concerns for consumers investing in mattresses. It is even a challenge for mattress makers to address this problem effectively. How are brands resorting to ‘after sales management’ software solutions to address this issue?
With the advent of time, it has been witnessed that digital native mattress brands are aggressively heading towards launching offline stores across India and the established brands are exploring customer friendly online strategies. Almost every player in the Indian mattress industry is expanding its reach across various sales channels, be in through retail outlets or by going digital.
The baby or kids’ mattress segment is still at a nascent stage in India but industry experts are quite hopeful about its growth in the coming years. Currently, the demand for this segment is primarily from tier 1 cities.
With growing income levels, there has been an increase in the demand for customized mattresses. While brands are making deliberate efforts to fulfil customized orders, there are certain challenges that needs to be tackled.
As the Indian mattress industry is resorting to different innovative measures to push its sales, the role of Chief Information Officers (CIOs) is becoming more challenging. With the growing consumer demand, their job is much more than just managing the company’s IT infrastructure
Mattress companies in India are improving their logistics set up to ensure efficiency in their business operations. Though better use of logistics has changed the way mattress industry operates in India but the fact is logistics costs in India is too high and is a huge cost to mattress companies.
The Coir segment topped the chart in 1980s and PU foam segment is currently dominating the modern mattress industry. However, there is likely to be more demand for the spring mattress segment in the near future.
Automation in mattress production offers numerous advantages to the manufacturer, however, mattress factories in India are yet to be fully automated.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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