The Future Market: Mattress Retailers Need Focus on the Millennials
The millennials are shaping the world now. They make up more than 30 percent of India’s current population, creating a huge impact on the mattress industry and retailers
India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry
The 15th edition of HGH India, (2nd-5th July, Mumbai) will speak volumes about the innovations in the World of Sleep. One would witness a spectacular showcase of sleep solutions, unveiling exciting breakthroughs in the realm of rest and revitalization.
The editorial team of ISPF had conducted a comprehensive survey on consumers buying behavior and preferences. Some key findings from the survey could help mattress manufacturers and retailers to devise new strategies to attract more consumers.
In this interview, Mr. Tushaar Gautam, Managing Director of Sheela Foam Limited, discusses the company’s core values, strategic initiatives, and future plans. He shares insights on sustainability efforts, Indian mattress industry and Kurlon acquisition on the mattress market.
The millennials are shaping the world now. They make up more than 30 percent of India’s current population, creating a huge impact on the mattress industry and retailers
Mr. Abraham Pious owns and runs a mattress retail store in Bangalore and Cochin area each, part of a 43 year old family business. The store’s persuasive name ‘Mattress at Bangalore’ is indicative of his simple and coherent style of speaking
Product knowledge and the skill to communicate it efficiently while creating a trustful customer-retailer relation can be developed with effective training.
In today’s technology induced, fast-paced market, running a successful retail mattress store is no less than performing a clever magic trick. But we are not short of unriddling skills either.
What better way than talking numbers to get your attention, right? Well, Cut to the chase the Indian Mattress Market revenue in the Mattresses segment amounts to US$251m in 2022.
Online retailers witnessed a surge during pandemic in mattress sales
because people were apprehensive about visiting physical stores COVID 19 brought the world to a halt and encased us in a bubble.
We need to design mattress showrooms beautiful and decorated because they sell and market some beautiful piece of furniture and mattress.
If online is about wider choices, offline is all about curated choice. Online is about offering a sense of abundance and offline is about offering a sense of exclusivity.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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