A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
When Apple CEO Tim Cook said that he appreciated how much work was being done by the global work-force from their homes, he articulated a much-accepted sentiment among business leaders pointing to Work From Home would be here to stay.
Nikola Tesla was a man far ahead of his time. He is best known as the man who perfected the alternating current electrical supply system, which is now the default system of power supply in our world. So he went on to invent a lot of things.
One may expect that a quality mattress is vital for a good sleep, but it does much more than just that! It decreases our stress and anxiety levels, benefits mind and body, and improves our overall life quality
Sleep plays a vital role in good health and well-being throughout our life. Getting enough quality sleep at the right times can help protect our mental health, physical health, and quality of life.
For many decades medical community has neglected that lack of sleep can contribute to disease and cost society billions of dollars, a recent New Yorker magazine piece noted
A right mattress can make all the difference between sound sleep and a sleepless night. A good mattress offers a perfect balance of required comfort and support
India’s overall mattress market has grown at a CAGR of above 11% over the last five years. The unorganised sector primarily dominated the Indian mattress market.
Good customer service involves developing bonds with customers. But it is not easily achieved. It requires continuous efforts and improvement. This article finds some answers for retailers on customer service.
ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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