Understanding the Phenomenon Called Mattress-In-A-Box
“Xerox Copy” is a fairly common signage that can be chanced on Indian streets. Millions of shops across the length and breadth of the nation offer photocopying services for a buck or two.
A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
“Xerox Copy” is a fairly common signage that can be chanced on Indian streets. Millions of shops across the length and breadth of the nation offer photocopying services for a buck or two.
Beds, especially hospital beds, have been a critical topic of discussion in India in this COVID crisis. Various state governments across the length and breadth of India are struggling to increase the number of beds.
The COVID-19 global pandemic has truly disrupted our lives like nothing else ever did in the past many decades. As the scourge of virus that emanated in China and spread over the world refuses to abate, countries have had to evaluate their position in relation to the epidemic.
As the world waits with bated breath for a vaccine, some of us may have been tempted at some point to search about the evolution of the very idea of a vaccine. Interestingly, most vaccines are nothing but some doses of the bacteria or virus itself.
When Apple CEO Tim Cook said that he appreciated how much work was being done by the global workforce from their homes, he articulated a much-accepted sentiment among business leaders pointing to Work From Home would be here to stay.
Nikola Tesla was a man far ahead of his time. He is best known as the man who perfected the alternating current electrical supply system, which is now the default system of power supply in our world. So he went on to invent a lot of things.
One may expect that a quality mattress is vital for a good sleep, but it does much more than just that! It decreases our stress and anxiety levels, benefits mind and body, and improves our overall life quality
Sleep plays a vital role in good health and well-being throughout our life. Getting enough quality sleep at the right times can help protect our mental health, physical health, and quality of life.
ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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