As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.

“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.

Mattresses are to be changed after their life time. The industry is looking for proper ways to dispose used ones and replace them with a new one, boosting the wellness and market together.

Customer is the king in every business. Further, what’s best for the customers is best for the business too. So, like every industry, mattress industry also needs to put the customers at the core.

The quality of pillows is one of the most important thing that stands between you and your sweet sleep. It is said that a night’s good sleep is the secret behind active minds and creative thinkers. Pillows play a vital role in the kind of sleep that we get.

The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India.

The Indian market is witnessing a shift from unbranded or cotton-based mattresses towards branded mattresses.

Sleep disorder, also known as somnipathy, is a medical condition where in a disorder is generated in the sleep pattern. It can also be defined as a group of disorders that impact the sleep pattern on a regular basis.