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Industry News

IME is India’s ONLY B2B trade fair and the single most important forum for the industry in the subcontinent. The 6th edition of IME will be held from 24 – 27 February 2022 at the Bangalore International Exhibition Centre, Bengaluru, India.

ISPF Newsletter

A news regarding second wave of COVID-19 is making rounds in the country with increased number of positive COVID-19 cases in Maharashtra and Kerala.

Consumer Psychology

Indian players have to pickup learning from their counterparts from US. Some of the mattress companies in US are using online platform for reaching out to consumers. At the same time they are also facing the challenges.

Interview

We entered the category with a specific objective – to leverage the category as a complementary force for the home and furniture segment where we are a leading brand. The extension from furniture to mattresses is a local one.

INDIAN BEDDING INDUSTRY - RESEARCH AND SURVEY REPORTS BY ISPF
Discover the Indian Market Statistics, Trending Consumer Insights and Bedding Industry Forecasts.
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Blog Posts

PAEDIATRIC SLEEP Observe how your child sleeps

Pediatric sleeping products like cots, beds and other accessories are essential ingredients to your child’s sound sleep. Extensive paediatric research has gone into the needs of children during their sleep.

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What help do retailers need from brands?

As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.

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Redefining Advertising

“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.

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As a Retail Partner, you have many opportunities to team with ISPF
we strongly encourage you to become ISPF member to discuss the learning opportunities.

Accreditations

ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level

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Certification

ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.

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Competency

ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.

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Knowledge Management

Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.

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ISPF - Magazines and Reports

How to make a common man buy a mattress?

Oct 2019 Volume 1 | Issue 4

Comfort Times did a survey to check the reality.
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How Customisation Of Mattress Work For The Industry

July 2019 Volume 1 | Issue 3

How customisation is becoming important for brands.
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Modern Mattress Retail Market Dynamics

Report

A Market Research Report on the Indian Mattress Industry by ISPF.
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Understanding The Indian Consumer

A KPMG report provides insights into Indian consumer segment growth.

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Mattress Sanitization: Consumers’s definition of hygiene and cleanliness

Consumer’s are adopting more hygienic lifestyle.
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News, Events and Exhibitions

Upcoming Events

Retail Training Program

Latest Event

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.