A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
The quality of pillows is one of the most important thing that stands between you and your sweet sleep. It is said that a night’s good sleep is the secret behind active minds and creative thinkers. Pillows play a vital role in the kind of sleep that we get.
The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India.
The Indian market is witnessing a shift from unbranded or cotton-based mattresses towards branded mattresses.
Sleep disorder, also known as somnipathy, is a medical condition where in a disorder is generated in the sleep pattern. It can also be defined as a group of disorders that impact the sleep pattern on a regular basis.
Understanding sleep debt helps us fetch better returns on the most important investment we can make in our lives – health. Sleep is a serious business serious health element for modern lifestyles.
The average world sleeps during the night. But they sleep differently. A survey taken by the National Sleep Foundation in 2013 reveals that Europeans sleep less during the working days in comparison to the time they sleep during holidays.
Medical evidence suggests that for optimum health and function, the average adult should get seven to nine hours of sleep daily.
The Indian economic turn around story is very much a story of its retail’s sector.
ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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