COVID-19 Second Wave and Indian Mattress Industry
COVID-19 Second Wave and Indian Mattress Industry Slowly the Indian economy is opening up after the second wave of the COVID-19 outbreak.
The R in PR
The R in PR Creating an image and strengthening it – is something that takes a lot of effort, time, and experts. And it goes way beyond marketing
Omnichannel strategy to set foot in Indian Mattress market
The mattress industry has benefited from the consumer shift to spending for the home during COVID-19.
MINIMALISM Waist-size or Waste-size?
Less is more. That’s not just some interior design philosophy or a new responsible lifestyle approach.
The Coming of Smart Mattresses
Smart mattresses are going to be the new trend of the industry with slowly growing demand in the Indian market.
Mattress cleaning: What can be learnt from automotive players on the after-sales service
Cleaning, Refurbishing, and Mattress Hygiene facilities can be more than an extra service element for the mattress players. They can be opportunities to practice sustainability and forge strong customer bonds too.
Enhancing sleep with CBD infused mattress
Creating better sleep-health is an obvious ingredient for any mattress player. But how far can these attempts go? How far will customers come?
Packaging for Success
How brands can leverage the packaging to create a sound connect with the customer First impression is a very critical aspect to manage, be it for an individual or a firm.