Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.
The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.
ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.