Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.
The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.
In the pre-pandemic time, the Mattress retail industry has been adopting a Hybrid approach of online shopping and offline experience. Even the digital natives which started off as e-commerce mattress stores began foraying offline for delivering better customer experience.
Spending has been hurt but home replenishment and comfort have taken precedence over other areas. This is also a good time for many innovations – specially on the component and manufacturing side – to take deep roots in the average mattress.
Due to the pandemic COVID-19 the new era of Work-from-home culture has begun. We are trying to analyse the pros and cons, the impact of this new necessity-built culture. Also take a look at the productivity of a person due to this lifestyle.
Beds, especially hospital beds, have been a critical topic of discussion in India in this COVID crisis. Various state governments across the length and breadth of India are struggling to increase the number of beds.
ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.