Cleaning, Refurbishing, and Mattress Hygiene facilities can be more than an extra service element for the mattress players. They can be opportunities to practice sustainability and forge strong customer bonds too.
Creating better sleep-health is an obvious ingredient for any mattress player. But how far can these attempts go? How far will customers come?
How brands can leverage the packaging to create a sound connect with the customer First impression is a very critical aspect to manage, be it for an individual or a firm.
Research has proven that quality and comfortable sleep has a direct connection with an individual’s health, sleep hygiene, and comfort leading to reduced stress levels and an increase in productivity.
How the year 2020 changed consumer preference on Mattress Buying? A lot has morphed when it comes to the value consumers attach to a mattress. A lot is changing about what they expect from a sleep product too.
Will India finally get to sleep well? Will the Billion Dollar Indian mattress industry get a leg up in much anticipated sharp V-shaped recovery?
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
In March 2020 as the COVID-19 epidemic gripped the country, an unknown mattress company based out of Maharashtra released an advert in one of the local newspapers.