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Packaging for Success

How brands can leverage the packaging to create a sound connect with the customer First impression is a very critical aspect to manage, be it for an individual or a firm.

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ISPF Consumer Survey

How the year 2020 changed consumer preference on Mattress Buying? A lot has morphed when it comes to the value consumers attach to a mattress. A lot is changing about what they expect from a sleep product too.

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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.