As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.
“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.
The quality of pillows is one of the most important thing that stands between you and your sweet sleep. It is said that a night’s good sleep is the secret behind active minds and creative thinkers. Pillows play a vital role in the kind of sleep that we get.
The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India.
Sleep disorder, also known as somnipathy, is a medical condition where in a disorder is generated in the sleep pattern. It can also be defined as a group of disorders that impact the sleep pattern on a regular basis.
ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF place very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.