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There is no doubt that online shopping is on the boom in the country, however, nearly 60 per cent of mattress and other related accessories like pillows etc., purchase still happen in the physical retail stores, as per the various industry reports. This is because mattresses still fall in the category of ‘Try before buy’.

In the present era, sustainability is no longer considered optional; rather it has become an essential need to reduce the strain on the environment. Industries across the board are now seriously rethinking about waste management and resource utilisation and the mattress industry is no different.

Once seen as traditional and averse to adopting new changes, the mattress and allied industry in the country is now witnessing a remarkable wave of innovation. Today, driven by evolving consumer expectations, advancements in materials, innovative sales strategies, improved distribution channels and the rising importance of quality sleep, mattress and allied industry is seeing significant transformation.

Sleep is no longer just a necessity it’s a wellness goal. As urban lifestyles become more demanding, sleep quality has become a crucial health metric and technology is rising to meet the need.

Sleep takes a backseat in a country where health is often equated with food and fitness. An aging or unsupportive mattress is one of the most overlooked contributors to poor sleep.