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ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.

From insights to impact : Leveraging data analytics for mattress sales growth

The Indian mattress industry is on a growth spree, leveraging data analytics is essential, as it will allow them to offer personalized customer experiences, optimize pricing strategies, supply chain optimization, targeting marketing, to name a few. It is important to leverage data analytics as it will help companies gain deep insights about their customer base and enable them to chart out an appropriate marketing strategy… 

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The rise of sustainable mattresses: Incorporating learnings from the EU model 

When it comes to mattress recycling, it is crucial to understand the recycling practices in European nations. Their stringent recycling regulations that cover a wide range of materials, including mattresses, have ensured very high recycling rates and has prevented many discarded mattresses ending up at the landfills. The European nations aims to recycle 65 percent of municipal waste by 2030. 

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World of Sleep : an HGH India initiative to promote blissful sleep  

Sleep is a state of absolute bliss. With contented sleep, one can feel as if they own the world. There are multiple factors that contribute to a sound sleep. These include having an optimum temperature, lighting, mattress, décor and myriad elements which together play an important role in inducing the best sleep.  

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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.