ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.
From insights to impact : Leveraging data analytics for mattress sales growth
The Indian mattress industry is on a growth spree, leveraging data analytics is essential, as it will allow them to offer personalized customer experiences, optimize pricing strategies, supply chain optimization, targeting marketing, to name a few. It is important to leverage data analytics as it will help companies gain deep insights about their customer base and enable them to chart out an appropriate marketing strategy…