Blog Page 11: Indian Sleep Products Federation

ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.

From insights to impact : Leveraging data analytics for mattress sales growth

The Indian mattress industry is on a growth spree, leveraging data analytics is essential, as it will allow them to offer personalized customer experiences, optimize pricing strategies, supply chain optimization, targeting marketing, to name a few. It is important to leverage data analytics as it will help companies gain deep insights about their customer base and enable them to chart out an appropriate marketing strategy…

The rise of sustainable mattresses: Incorporating learnings from the EU model

When it comes to mattress recycling, it is crucial to understand the recycling practices in European nations. Their stringent recycling regulations that cover a wide range of materials, including mattresses, have ensured very high recycling rates and has prevented many discarded mattresses ending up at the landfills. The European nations aims to recycle 65 percent of municipal waste by 2030.

World of Sleep : an HGH India initiative to promote blissful sleep

Sleep is a state of absolute bliss. With contented sleep, one can feel as if they own the world. There are multiple factors that contribute to a sound sleep. These include having an optimum temperature, lighting, mattress, décor and myriad elements which together play an important role in inducing the best sleep.

Mattress Design: The new influencer in the mattress market

Mattress manufacturers are not shying away from paying a higher price for mattress fabrics. According to fabric suppliers, mattress companies are realizing that investing on good mattress design will help them generate more sales.

The rise of sustainable mattresses: Incorporating learnings from the Australian model

As the demand for mattresses continue to rise, it is time for all stakeholders in mattress industry to leverage sustainable business practices that will divert mattresses from the landfills and reuse the raw material of the discarded mattresses to manufacture some other products.

Sleep Oasis Elevating Comfort and Longevity Through Mattress Accessories

The visual appeal of a mattress is not to be overlooked, especially for those who hold a pristine living space in high regard. A wellmaintained mattress contributes not only to the aesthetic integrity of a room but also enhances the overall ambiance of the sleeping environment.

Government’s Role in Catalyzing Growth of Mattress Industry in India

India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry

Tech-Infused Excellence Revolutionizing After-Sales Management

After sales is one of the biggest concerns for consumers investing in mattresses. It is even a challenge for mattress makers to address this problem effectively. How are brands resorting to ‘after sales management’ software solutions to address this issue?