Comfort Times - Indian Sleep Products Federation

Pandemic opens newer vistas for Retailers

As the world and the country are emerging out of two years of the Covid 19 pandemic, shortages and supply chain difficulties for the Retail Mattress Industry seem to be a thing of the past

Retail Evolution Mattress, Sleep and Beyond

Consumer beliefs and behaviors are shifting fast. To keep up with and perhaps even influence those changes, retailers must leverage deep consumer insights and identify the new peak in order to sustain as well as evolve their business.

How home improvement sector will push mattress sales?

The complementary effect of one industry over another is obvious. But is it substantial and manifesting in the current scenario?

How global mattress companies are managing Covid-19 situation?

The pandemic has shaken a lot of industries worldwide. Let us see how strongly, and where, has the international mattress industry felt these ripples.

COVID-19 Impact and Recovery – A peek into the Bedding Industry

The pandemic has shaken up a lot of businesses all over the world.

HOW to make the common man buy a mattress?

Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.

Dreaming Afresh and Big

The way consumer perceives and buys a ‘Sleep’ product has undergone massive leaps. Organised segment now has onethird market share.

Uncovering Mattress Manufacturing

Let’s look at the manufacturing side of the mattress industry. Some new challenges, changes and platforms.

How customisation of mattress work for the industry?

Believe it or not, the ager of custom-made mattresses and sleeping products has arrived.

ISPF Consumer Survey How the year 2020 changed consumer preference on Mattress Buying?

A lot has morphed when it comes to the value consumers attach to a mattress.

Strengthening your brand with new-age marketing strategies

Online marketing is so complex that marketers struggle with where to begin and how to navigate.

Three Pillars of Health FOOD, FITNESS, and SLEEP

All for one, one for all – yes, even if one of them goes missing, the story of health stays incomplete