HOW to make the common man buy a mattress?
Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.
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Dreaming Afresh and Big
The way consumer perceives and buys a ‘Sleep’ product has undergone massive leaps. Organised segment now has onethird market share.
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Uncovering Mattress Manufacturing
Let’s look at the manufacturing side of the mattress industry. Some new challenges, changes and platforms.
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How customisation of mattress work for the industry?
Believe it or not, the ager of custom-made mattresses and sleeping products has arrived.
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