Comfort Times - Indian Sleep Products Federation

How global mattress companies are managing Covid-19 situation?

The pandemic has shaken a lot of industries worldwide. Let us see how strongly, and where, has the international mattress industry felt these ripples.

COVID-19 Impact and Recovery – A peek into the Bedding Industry

The pandemic has shaken up a lot of businesses all over the world.

HOW to make the common man buy a mattress?

Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.

Dreaming Afresh and Big

The way consumer perceives and buys a ‘Sleep’ product has undergone massive leaps. Organised segment now has onethird market share.

Uncovering Mattress Manufacturing

Let’s look at the manufacturing side of the mattress industry. Some new challenges, changes and platforms.

How customisation of mattress work for the industry?

Believe it or not, the ager of custom-made mattresses and sleeping products has arrived.

ISPF Consumer Survey How the year 2020 changed consumer preference on Mattress Buying?

A lot has morphed when it comes to the value consumers attach to a mattress.

Strengthening your brand with new-age marketing strategies

Online marketing is so complex that marketers struggle with where to begin and how to navigate.