Comfort Times

How global mattress companies are managing Covid-19 situation?

The pandemic has shaken a lot of industries worldwide. Let us see how strongly, and where, has the international mattress industry felt these ripples.

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COVID-19 Impact and Recovery – A peek into the Bedding Industry

The pandemic has shaken up a lot of businesses all over the world.

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HOW to make the common man buy a mattress?

Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.

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Dreaming Afresh and Big

The way consumer perceives and buys a ‘Sleep’ product has undergone massive leaps. Organised segment now has onethird market share.

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Uncovering Mattress Manufacturing

Let’s look at the manufacturing side of the mattress industry. Some new challenges, changes and platforms.

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How customisation of mattress work for the industry?

Believe it or not, the ager of custom-made mattresses and sleeping products has arrived.

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ISPF Consumer Survey How the year 2020 changed consumer preference on Mattress Buying?

A lot has morphed when it comes to the value consumers attach to a mattress.

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Strengthening your brand with new-age marketing strategies

Online marketing is so complex that marketers struggle with where to begin and how to navigate.

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Three Pillars of Health FOOD, FITNESS, and SLEEP

All for one, one for all – yes, even if one of them goes missing, the story of health stays incomplete

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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.