Reports and Magazines

Relevance of Free Trials and Cross Selling of Products in Mattress Shopping

It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.

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How to make the common man buy a mattress?

Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man.


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Dreaming Afresh and Big

The way consumer perceives and buys a ‘Sleep’ product has undergone massive leaps. Organised segment now has onethird market share.




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The Art of Selling A NEW PRODUCT – USING DIGITAL MEDIUM

Millennials are driving a new interactive marketing phenomena

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Uncovering Mattress Manufacturing

Let’s look at the manufacturing side of the mattress industry. Some new challenges, changes and platforms.

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Retail Supplement

The First Edition of Retail Supplement from Comfort Times provides information and tips to increase sales for the retail community.

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Modren Mattress Retail Market Dynamics

A Market Research Report on the Indian Mattress Industry by ISPF.

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Understanding The Indian Consumer

A KPMG report provides insights into Indian consumer segment growth and how it can help in improving your sales.

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How customisation of mattress work for the industry?

Believe it or not, the ager of custom-made mattresses and sleeping products has arrived.

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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF place very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.