What was once a loss leader, and commonly thrown in as gifts to go with a mattress purchase is holding its own ground today. Today, sheets and covers are making a come back and holding their own ground.
Pediatric sleeping products like cots, beds and other accessories are essential ingredients to your child’s sound sleep. Extensive paediatric research has gone into the needs of children during their sleep.
As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.
“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.
ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.