It is believed that the year 2025 holds a lot of opportunities for growth for various industry segments and experts believe that mattress industry is no different.
This could be gauged from the Mordor Intelligence’s report on Mattress Industry in India Size & Share Analysis – Growth Trends & Forecasts (2025 – 2030). It states that the Indian mattress market is estimated at USD 2.31 billion in 2025, and is expected to reach USD 3.48 billion by 2030, at a CAGR of 8.54 per cent during the forecast period. With this growth, many new trends are expected to gain momentum. So, here we decode as to what to expect from the mattress industry in the year 2025 and the market trends that will dominate the scene.
Mattress industry trends for the year 2025
1. The same mattress out there! Certainly not.
While the basic need of the customer would remain the same that is a mattress that ensures maximum comfort, the year 2025 is expected to see a deeper focus on health and wellness as health-conscious customers will be on the rise. Customers will become more selective about the mattress. Hence, your mattress will adapt itself to these changes and come with features that support better sleep quality and spinal health.
- Ergonomic designs and memory foam will gain momentum: Memory foam mattresses will gain popularity in 2025, providing optimal support and comfort. As more focus would shift to sleep quality promoting overall health, ergonomic designs ensuring better spinal comfort and relief from pressure will see an increase in demand.
- Orthopedic mattress will be more in demand: In the coming year, those mattresses that could help in alleviating pain in the joints and back and resolving other sleep-related problems would be more in demand. That said, people will demand more of orthopedic mattresses designed to support back and neck.
- Mattresses made from sustainable and natural materials will see a rise: Another trend would be rise in demand for eco-friendly and sustainable products. So, mattresses made using natural materials such as latex, organic cotton etc., will become popular in the year 2025. Mayank Sharma, Business Head and Hospitality, Premium Segment, King Coil-India, avers, “This year, sustainability would be the key word in the mattress segment So, all efforts would be taken by the mattress manufacturers in this direction only. This is because people are increasingly realising the importance of saving the environment, so obviously manufacturers will have to work in this direction by manufacturing mattresses using natural, organic and recyclable materials that are free from any harmful chemicals.”
- Brands will take recycling initiatives: Not only using eco-friendly materials, brands will also focus on mattress recycling programs wherein they could take back the old mattresses from the customers and reuse the recycled foam and other materials.
2. Your mattress will become smart.
Advanced technological integration in mattresses that can enhance your sleep experience will also redefine the mattress industry in the year 2025. Simply put, smart mattress market would increase.
- Mattresses enabling sleep tracking would be on the rise: In the coming year, smart mattresses enabled to keep a tab on sleep patterns and equipped with the technology to adjust the firmness based on the user’s sleeping habits will be demanded more. Further, mattresses that come with built-in sensors to track various movements, heart rate, and sleep cycles and offering data to help users optimise their sleep, will also see a sharp growth. In fact, it is expected that by the end of 2025, mattresses will be seamlessly integrated with the smartphone apps to provide real-timefeedback and recommendations.
- Mattress featuring temperature-control would be demanded more: Given our country’s humid and hot climate, demand for mattresses that offer temperature-control feature would rise. Well, in the coming year, it is believed that more innovations would happen in this field and such mattresses would be developed that could use cooling technologies to regulate the body temperatures.
3. The market for hybrid mattresses will grow.
Combining multiple materials like memory foam, latex and innerspring coils and providing best of comfort as well as support, hybrid mattress market will continue to grow in 2025 as well. In fact, is expected that the demand for hybrid mattresses will grow at a CAGR of 6.8 per cent from 2025 to 2030.
4. Customised and personalised mattress market to rise.
In the year 2025, customers would increasingly demand mattress products tailored as per their specific individual needs. In fact, personalisation would become a key trend in the coming year. Akshay Jain, 37-year old engineers aggress to it no more. He says, “I love to personalise everything in my room. So, why not the mattress on which I spend nearly 7-8 hours of the day. In fact, a week before only, I was searching for a customised mattress and I found few mattress companies online offering tailored solutions and guess what, the price was also not too much. So, I have ordered a mattress as per my specifications and even asked the company to put my wife’s and my name on it. Let’s see how it turns out to be.”
That said, as per their sleep preferences like sleeping on the side, sleeping on the back and likewise, and as per their need for firmness, customers will increasingly demand mattresses that meet their specific sleep preferences. There are already many mattress brands in the market offering customisation to their customers by allowing them to select the firmness, material and design. In this year, the number of such mattress companies will only increase.
Here, another point that needs to be noted is that the concept of multi-use mattress would also rise in 2025. In fact, foldable designs and mattresses with dual-sized firmness as well as space-saving features is expected to lure more and more new-age customers that prioritise both comfort and functionality in their homes.
5. Mattresses as per the regional and cultural variations will still be preferred.
Given the diversity of India, every business segment has to adapt to the cultural and regional differences. Same goes with the mattress industry as well. So, while foam and hybrid mattress will see a boom in the urban areas, regions such as Kerala and Tamil Nadu would continue to see a strong demand for coir mattresses, which are considered having a cooling effect. That said, different parts of India may continue to favour different types of mattresses depending on their climate, primarily.
6. Online shopping would continue to show growth but with new trends.
The past few years have seen a tremendous growth of the online mattress market due to growth of digitalisation and e-commerce. Typically, the ease of browsing, comparing and then making the purchase decision while sitting comfortably at one’s home has made online mattress shopping very popular and this trend is only going to increase further in this year. It is believed that due to the increased presence of good and dedicated mattress brands online and on e-commerce websites, people will undoubtedly opt for online shopping where they can find good discounts and even good home delivery options. Further, with increased virtual consultations and sleep quizzes provided by various brands online, the customers would be able to choose the best mattress as per their need, making the online buying experience even more personalised.
- Use of artificial intelligence (AI) will increase: In the coming year, AI will also play its crucial role in shaping and increasing the online mattress buying experience of the customers. In 2025, more advanced algorithms using customer data to guide them toward the ideal mattress as per their need would be used and this will again work in the favour of the online mattress industry.
- Direct-to-Consumer (D2C) model: Another trend that could be observed in this year would be that the D2C model would gain further momentum. With their online presence, more and more mattress brands would cut out on the middleman to offer competitive prices, fast delivery and more customised services.
The premium mattresses are expected to see a higher demand from the growing affluent customers in India who are more specific about their overall health and well-being.
7. More retail innovations and enhanced store experience in the offline market.
While online mattress market would rise in the coming year, the offline market would be no behind. It is now expected that in the year 2025, the offline mattress market will also buckle up to lure more customers. Given that the physical retail experience is vital in the mattress industry, brands in the segment would definitely invest in creating an engaging as well as immersive shopping experience not only online but offline too. In fact, offline stores would not leave any stone unturned in attracting more customers.
- More physical stores and experience centers to be opened: Big mattress brands would open more physical shops or rather create more experience centers where customers could physically choose or test mattresses in a very relaxed and non-pressured environment. More and more sleep specialist would be hired at these stores to guide the customers throughout their mattress selection process.
- Augmented reality (AR) shopping experience would be introduced: In order to enhance the shopping experience at their stores, more and more retailers would make use of the AR technology through which, they would help their customers in assuming how a particular mattress would look in their home and even aiding them in virtually testing its feel before making the final purchase decision.
8. Luxury and premium segments would rise as well.
With the increasing disposable income and focus on good quality of sleep, the luxury and premium mattress segment will also see a drastic rise in 2025. In this regard, Mayank Sharma, notes, “Earlier, only affordable mattress market segment grew in India but now the scenario is changing. With more and more Indians travelling abroad or checking-in posh hotels, where they are sleeping peacefully on a premium mattress, they are able to appreciate and understand the importance of a good mattress. Thus, with customers seeking for high-end and comfortable solutions, the premium as well as luxury mattress market is bound to grow in India.”
Often made from advanced materials like a very high quality of foam, hybrid technologies and luxurious fabrics like Cashmere, Silk etc., the premium mattresses are expected to see a higher demand from the growing affluent customers in India who are more specific about their overall health and well-being. Another trend in the premium segment would be that in order to cater to the aesthetic and functional needs of luxury homes, more and more high-end mattress brands would collaborate with the interior designers to offer customised solutions for its affluent customers. Blending seamlessly with the high-end interiors, these mattresses will offer superior comfort.
The orgnanised mattress segment is also expected to see a boom in the coming year. Due to the various efforts taken by the mattress industry to increase consumer awareness, customers will gradually move from unorganised to organised segment and thus, the organised sector will grow at a fast pace too.
Thus, with the online, offline, premium, and luxury mattress segment gaining momentum, health-conscious choices on the rise, growth in the usage of eco-friendly materials, coming up of smart mattress, various technological innovations underway and increasing customisation, mattress customers are bound to have many more options to choose from in the year 2025 to improve their sleep quality and enhance overall well-being.
Words of wisdom
The Indian mattress industry is headed for a significant growth and transformation by the end of 2025. Many trends and innovations would be seen in this year. Global mattress market will also have its impact on the Indian mattress market. However, primarily the emergence of millennial and Gen Z consumers will significantly reshape the mattress purchasing patterns, thereby, creating new growth opportunities within the market. So, it is needed that the Indian mattress market keeps up with all these changing needs and preferences of its consumers so as to reach new heights and achieve success with flying colours and we are sure that the Indian mattress market would definitely do so!