Mattress retailers need to focus on the millennials, they are the future market
The millennials are shaping the world now. They make up more than 30 percent of India’s current population, creating a huge impact on the mattress industry and retailers
Mattress Accessories
Mr. Abraham Pious owns and runs a mattress retail store in Bangalore and Cochin area each, part of a 43 year old family business. The store’s persuasive name ‘Mattress at Bangalore’ is indicative of his simple and coherent style of speaking
Importance of training retail is all about the detail
Product knowledge and the skill to communicate it efficiently while creating a trustful customer-retailer relation can be developed with effective training.
A mattress store’s recipe of success
In today’s technology induced, fast-paced market, running a successful retail mattress store is no less than performing a clever magic trick. But we are not short of unriddling skills either.
Luxury Mattress Segment & it’s perfect skyward curve
What better way than talking numbers to get your attention, right? Well, Cut to the chase the Indian Mattress Market revenue in the Mattresses segment amounts to US$251m in 2022.
What has the bedding industry learnt from the pandemic?
Online retailers witnessed a surge during pandemic in mattress sales
because people were apprehensive about visiting physical stores COVID 19 brought the world to a halt and encased us in a bubble.
Only offline can offer great first – hand experience
We need to design mattress showrooms beautiful and decorated because they sell and market some beautiful piece of furniture and mattress.
How consumers navigate buying online v/s buying in store
If online is about wider choices, offline is all about curated choice. Online is about offering a sense of abundance and offline is about offering a sense of exclusivity.