REST, SLEEP & REVITALISE The Future of Hospitality

The hospitality industry is on an overdrive to ensure its guests are well rested.

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The world sleep algorithm

The average world sleeps during the night. But they sleep differently.

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New clothes or a new person

The efforts and investments that are put in branding initiatives assume serious contours when the product in question is a new one or a high-involvement one. So how does that work for mattresses?

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Women can bring new perspective to mattress industry

A Deloitte analysis says, Women in manufacturing are seeing positive changes in the industry’s attitude towards recruiting, retaining, and advancing women over the last five years, but we are not done yet

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No Kids’ Play

Mattresses for children are highly specialized and require a completely different approach to sell them.

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Short and Long-term health consequences of sleep disruption

The effects of sleep disorders on the body are numerous. Despite the importance of sleep,
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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.