What has the bedding industry learnt from the pandemic?
Online retailers witnessed a surge during pandemic in mattress sales because people were apprehensive about visiting physical stores COVID 19 brought the world to a halt and encased us in a bubble.
REST, SLEEP & REVITALISE The Future of Hospitality
The hospitality industry is on an overdrive to ensure its guests are well rested.
The world sleep algorithm
The average world sleeps during the night. But they sleep differently.
New clothes or a new person
The efforts and investments that are put in branding initiatives assume serious contours when the product in question is a new one or a high-involvement one. So how does that work for mattresses?
Women can bring new perspective to mattress industry
A Deloitte analysis says, Women in manufacturing are seeing positive changes in the industry’s attitude towards recruiting, retaining, and advancing women over the last five years, but we are not done yet
No Kids’ Play
Mattresses for children are highly specialized and require a completely different approach to sell them.
Short and Long-term health consequences of sleep disruption
The effects of sleep disorders on the body are numerous. Despite the importance of sleep,