Serta Simmons Bedding Introduces New Serta iComfortECO & Perfect Sleeping Collections

Serta Simmons Bedding (SSB) has launched its new Serta Perfect Sleeper and Serta iComfort ECO to be part of its product range. Besides that, the bedding company has fine-tuned to facilitate more seamless research and shopping for its customers and to support the company’s various marketing campaigns aligned with the new product lineup.

“This year, we are bringing a tremendous amount of newness to the market across the SSB brand portfolio, including through the launches of our Serta iComfort ECO and Serta Perfect Sleeper collections,” said Laura Brewick, President of Serta, Serta Simmons Bedding. “To support these launches and enhance the overall shopping experience for the Serta brand, we are introducing new features to our channel as well as marketing campaigns that speak to the strong value proposition of our products,” added Brewick.

The latest updates to will offer more seamless and comprehensive research and shopping solutions to its customers, claims the company. Key highlights will feature more robust content and imagery along with a guided buying tool so that customers can select options within a collection and better understand the consumer benefit of each choice.

The updated site also highlights omnichannel touch points to allow sleepers to shop however they want to shop, either through online or offline channels.

Global Mattresses market to reach $102.8 bn by 2030: Reports The global mattresses market is forecasted to reach $102.8 billion by 2030, growing at a CAGR of 8.5 percent over the period 2022 to 2030, reveals a research report released by

According to the report, the Innerspring segment is projected to record a 5.3 percent CAGR and reach $36.5 billion by the end of the analysis period. Considering the ongoing post-pandemic recovery, growth in the Memory Foam segment is readjusted to a revised 8.5 percent CAGR for the next 8-year period.

The report also highlighted the contribution of various geographies to the global mattress market with the US market estimated at $14.5 billion in the year 2022. Meanwhile, China is forecasted to reach a projected market size of $24.2 Billion by the year 2030 trailing a CAGR of 13.2 percent over the analysis period 2022 to 2030.

King Koil Introduces New Mattresses by Upcycling Denims

Mattress manufacturer King Koil has launched Re-Spun, a collection of seven mattresses designed with recycled denim.

According to the Mattress Recycling Council, around 50,000 mattresses per day – nearly 20 million mattresses every year – are filling up to 132,000 square miles of landfill each year. At the same time, the average American throws away approximately 70 pounds of clothing and other textiles each year, contributing to the 5 percent of all landfill space that is made up of biodegradable cotton (textile waste) like denim. To create products that are better for the environment while also being aesthetically pleasing, King Koil found their solution: mattresses made out of color fast re-spun recycled denim. The queen models in the collection retail from $1,999 to $3,499.

“King Koil is committed to producing mattresses that consumers will be attracted to, while simultaneously lessening our carbon footprint. It is our hope that King Koil will inspire others to do the same,” said David Binke, CEO of King Koil Mattress Co.

To help bring Re-Spun to fruition, King Koil turned to EverJean fabrics, which are composed of up to 50 percent post-consumer recycled denim. Upcycling this waste product reduces both global waste production and the carbon footprint. After shredding the recycled denim into fibres, the fibres are then cleaned and re-aligned in a “carding process” before being re-spun into new yarns. The yarns embrace the faded blue colour of the jeans, so King Koil can skip the dyeing and save water, energy and chemicals.

The mattresses use recycled denim to help create durable elasticity, as well as New Zealand Joma Wool to ensure temperature regulation, and glue-free QuadCoil and FlexEcore coil systems to maintain pressure-relieving support.

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.