OLD MATTRESS & HEALTH ISSUES -EXPLORING THE RELATION FOR SOUND SLEEP
A right mattress can make all the difference between sound sleep and a sleepless night. A good mattress offers a perfect balance of required comfort and support
A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.
A right mattress can make all the difference between sound sleep and a sleepless night. A good mattress offers a perfect balance of required comfort and support
India’s overall mattress market has grown at a CAGR of above 11% over the last five years. The unorganised sector primarily dominated the Indian mattress market.
Good customer service involves developing bonds with customers. But it is not easily achieved. It requires continuous efforts and improvement. This article finds some answers for retailers on customer service.
There are better alternatives to discounts. As long as you are price competitive, provide the best mattress in town, you can virtually say goodbye to discounts.
Coronavirus epidemic has completely shaken up the global economy. From the aviation sector to the banking sector, nothing has escaped from the
impact.
Winter is the peak season for the category; however, the impact of seasonality is lowest in West Bengal and Orissa. The research focused on the market potential indicators.
Mattress care tips are a dime a dozen. Everyone’s got their homemade protocols for ensuring the longevity, but without the right technical knowledge, there’s a good chance you could end up doing more harm.
Can a weekend sleep help you pay off the sleep debt? The opinion is divided on this. Let’s cycle back for a second and look at what happens when we don’t get adequate sleep.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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