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A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.


World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.

Consumer Psychology

Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?


One of the biggest challenges for the mattress industry is the lack of standardization in bedstead dimensions, says Mr Subodh Mehta, Senior Vice President, Godrej Interio. Speaking to Comfort Times, he shares how Godrej Interio is working on accommodating customer’s changing expectations.

Discover the Indian Market Statistics, Trending Consumer Insights and Bedding Industry Forecasts.
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Blog Posts.

What help do retailers need from brands?

As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.

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Redefining Advertising

“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.

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Get a pillow that suits your requirement

The quality of pillows is one of the most important thing that stands between you and your sweet sleep. It is said that a night’s good sleep is the secret behind active minds and creative thinkers. Pillows play a vital role in the kind of sleep that we get.

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Old mattress & Health

The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India.

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A new business opportunity

Sleep disorder, also known as somnipathy, is a medical condition where in a disorder is generated in the sleep pattern. It can also be defined as a group of disorders that impact the sleep pattern on a regular basis.

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As a Retail Partner, you have many opportunities to team with ISPF
we strongly encourage you to become ISPF member to discuss the learning opportunities.


ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.

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Knowledge Management

Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.

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ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level

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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.

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ISPF - Magazines and Reports

How to make a common man buy a mattress?

Oct 2019 Volume 1 | Issue 4

Comfort Times did a survey to check the reality.
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How Customisation Of Mattress Work For The Industry

July 2019 Volume 1 | Issue 3

How customisation is becoming important for brands.
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Modern Mattress Retail Market Dynamics


A Market Research Report on the Indian Mattress Industry by ISPF.
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Understanding The Indian Consumer

A KPMG report provides insights into Indian consumer segment growth.

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Healthcare Industry : An opportunity for the Mattress Industry

Healthcare, sleep health and mattresses have always shared an intimate relationship.
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News, Events and Exhibitions

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Retail Training Program

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ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.