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Industry News

IME is India’s ONLY B2B trade fair and the single most important forum for the industry in the subcontinent. The 6th edition of IME will be held from 24 – 27 February 2022 at the Bangalore International Exhibition Centre, Bengaluru, India.

ISPF Newsletter

A news regarding second wave of COVID-19 is making rounds in the country with increased number of positive COVID-19 cases in Maharashtra and Kerala.

Consumer Psychology

Indian players have to pickup learning from their counterparts from US. Some of the mattress companies in US are using online platform for reaching out to consumers. At the same time they are also facing the challenges.


We entered the category with a specific objective – to leverage the category as a complementary force for the home and furniture segment where we are a leading brand. The extension from furniture to mattresses is a local one.

Discover the Indian Market Statistics, Trending Consumer Insights and Bedding Industry Forecasts.
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Blog Posts

Finding The Right Location

Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.

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New Consumer Behaviour

The Covid-19 outbreak has robbed consumers of their routine, forcing them to adapt new habits that are likely to continue for a long time. Since they are staying longer at home and making it their workspace too, their sleeping patterns have changed with more flexibility.

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SAFE-EX is the new experience

In the pre-pandemic time, the Mattress retail industry has been adopting a Hybrid approach of online shopping and offline experience. Even the digital natives which started off as e-commerce mattress stores began foraying offline for delivering better customer experience.

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Mattress Some outlook, some introspection

Spending has been hurt but home replenishment and comfort have taken precedence over other areas. This is also a good time for many innovations – specially on the component and manufacturing side – to take deep roots in the average mattress.

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Work-from-home: The evolution towards a saner lifestyle

Due to the pandemic COVID-19 the new era of Work-from-home culture has begun. We are trying to analyse the pros and cons, the impact of this new necessity-built culture. Also take a look at the productivity of a person due to this lifestyle.

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As a Retail Partner, you have many opportunities to team with ISPF
we strongly encourage you to become ISPF member to discuss the learning opportunities.


ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level

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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.

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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.

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Knowledge Management

Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.

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ISPF - Magazines and Reports

How to make a common man buy a mattress?

Oct 2019 Volume 1 | Issue 4

Comfort Times did a survey to check the reality.
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How Customisation Of Mattress Work For The Industry

July 2019 Volume 1 | Issue 3

How customisation is becoming important for brands.
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Modern Mattress Retail Market Dynamics


A Market Research Report on the Indian Mattress Industry by ISPF.
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Understanding The Indian Consumer

A KPMG report provides insights into Indian consumer segment growth.

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Mattress Sanitization: Consumers’s definition of hygiene and cleanliness

Consumer’s are adopting more hygienic lifestyle.
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News, Events and Exhibitions

Upcoming Events

Retail Training Program

Latest Event

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.