According to the report published by Allied Market Research, the global sleeping mattress market generated $33.2 billion in 2019, and is projected to reach $39.9 billion by 2027, witnessing a CAGR of 5.2% from 2021 to 2027.
The idea to embrace environmental responsibility has moved beyond lip-service, shallow brochures, and tricky conflicts with business profitability. It is entering some win-win, and actionable, contours in the mattress industry already. Let’s see how.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
The storm is here but everyone is hoping and working for it to pass soon. Soon the dust will settle and we will start picking the pieces and get ready for a ‘new normal’.
Research has proven that quality and comfortable sleep has a direct connection with an individual’s health, sleep hygiene, and comfort leading to reduced stress levels and an increase in productivity.
How the year 2020 changed consumer preference on Mattress Buying? A lot has morphed when it comes to the value consumers attach to a mattress. A lot is changing about what they expect from a sleep product too.
Will India finally get to sleep well? Will the Billion Dollar Indian mattress industry get a leg up in much anticipated sharp V-shaped recovery?
The announcement of COVID 19 vaccine has put a confidence in the minds of the customers.
In March 2020 as the COVID-19 epidemic gripped the country, an unknown mattress company based out of Maharashtra released an advert in one of the local newspapers.
It was on 30th January 2020 that the first case of COVID-19 was reported in India.
Depending on the kind of retail business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling.
The retail business thrives on newness. If your customers who walk in see the same old stock, time and again, they will get bored and will prefer a store where stocks are always on the move.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Consumer’s are adopting more hygienic lifestyle.
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