Government’s Role in Catalyzing Growth of Mattress Industry in India
India government can play a major role in Circular Journey of Mattress and take part in sustainability efforts of the Industry
Tech-Infused Excellence Revolutionizing After-Sales Management
After sales is one of the biggest concerns for consumers investing in mattresses. It is even a challenge for mattress makers to address this problem effectively. How are brands resorting to ‘after sales management’ software solutions to address this issue?
Cracking the Omnichannel code in Mattress Retail
With the advent of time, it has been witnessed that digital native mattress brands are aggressively heading towards launching offline stores across India and the established brands are exploring customer friendly online strategies. Almost every player in the Indian mattress industry is expanding its reach across various sales channels, be in through retail outlets or by going digital.
Surge In Demand Kids Mattress Segment – Watching This Baby Grow
The baby or kids’ mattress segment is still at a nascent stage in India but industry experts are quite hopeful about its growth in the coming years. Currently, the demand for this segment is primarily from tier 1 cities.
In Demand Customer Need – Customization & Personalization of Mattresses
With growing income levels, there has been an increase in the demand for customized mattresses. While brands are making deliberate efforts to fulfil customized orders, there are certain challenges that needs to be tackled.
Chief Information Officers (CIOs) – Why do mattress firms need them?
As the Indian mattress industry is resorting to different innovative measures to push its sales, the role of Chief Information Officers (CIOs) is becoming more challenging. With the growing consumer demand, their job is much more than just managing the company’s IT infrastructure
Economical Growth: Managing Logistics for Efficiency in the Mattress Industry
Mattress companies in India are improving their logistics set up to ensure efficiency in their business operations. Though better use of logistics has changed the way mattress industry operates in India but the fact is logistics costs in India is too high and is a huge cost to mattress companies.
A Growth and Dominance in Modern Mattress Market – Past, Present and Future Analysis
The Coir segment topped the chart in 1980s and PU foam segment is currently dominating the modern mattress industry. However, there is likely to be more demand for the spring mattress segment in the near future.
