A simple yet powerful statement: As important as skin to body. That is how mattress ticking has come to be seen in the larger realm of the modern mattress industry.
World of Sleep (WOS) is an initiative that focuses on promoting good quality sleep, and thereby a healthier lifestyle. Created by HGH India and ISPF, WOS advocates the importance of sleep products for a quality sleep, by bringing together information and insights that can help people make better choices for better sleep and sleep health.
Brand Image has always been about both sides of the box- the innate strengths and authenticity on the inside and the perception shaped from the outside. How to save this box from online dents?
In a freewheel interview with Mr. Mathew Chandy, Managing Director, Duroflex Pvt. Ltd., he shares his views on Circular journey of Mattress, idea behind Duroflex Customer Experience centres and industry’s growth path.
The pandemic era has emerged as a blessing in disguise, rendering people all over the world the time and temper to reflect on their lifestyles, with a special focus on enhancing the household experience and the overall wellbeing.
The millennials are shaping the world now. They make up more than 30 percent of India’s current population, creating a huge impact on the mattress industry and retailers
Mr. Abraham Pious owns and runs a mattress retail store in Bangalore and Cochin area each, part of a 43 year old family business. The store’s persuasive name ‘Mattress at Bangalore’ is indicative of his simple and coherent style of speaking
Product knowledge and the skill to communicate it efficiently while creating a trustful customer-retailer relation can be developed with effective training.
In today’s technology induced, fast-paced market, running a successful retail mattress store is no less than performing a clever magic trick. But we are not short of unriddling skills either.
What better way than talking numbers to get your attention, right? Well, Cut to the chase the Indian Mattress Market revenue in the Mattresses segment amounts to US$251m in 2022.
Online retailers witnessed a surge during pandemic in mattress sales
because people were apprehensive about visiting physical stores COVID 19 brought the world to a halt and encased us in a bubble.
We need to design mattress showrooms beautiful and decorated because they sell and market some beautiful piece of furniture and mattress.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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