Shares of Wakefit Innovations have gone live and traded at ₹190.65 on the end of the first day. Founded in 2016, the Bengaluru-based company is known as a new-age challenger to legacy brands in the mattress and sleep solutions segment.
Wakefit is among the latest startups to list in recent months and adds to the strong returns seen by Peak XV from portfolio companies such as Groww, Pine Labs and Meesho. The stock opened flat at its issue price of ₹195 per share on the National Stock.
Duroflex introduces the next generation of sleep tech in India with Airboost™
Duroflex, one of India’s leading sleep and comfort solutions brands, announces the launch of the Airboost™ Series, a sleep science-led material innovation for the Indian mattress category. The proprietary Airboost™ is built with an open matrix fibre structure offering 3X breathability, and introduces a fundamentally different approach to sleep technology in an industry long defined by foam density, coir firmness and spring counts.
Engineered to adapt hyper-locally to the human body, Airboost™ with 1 lakh+ independent micro-support points continuously contours to the shape and movement of the body while sleeping, helping distribute the body’s pressure evenly. Its 3D open-air structured design enables uninterrupted airflow from all directions, supporting effective heat dissipation away from the body. This temperature regulation is increasingly recognised as critical to sleep quality in India’s hot and humid climate.
Speaking on the launch, Sridhar Balakrishnan, CEO, Duroflex Limited said, “For six decades, Duroflex has been guided by a consumer-first principle, creating solutions that address real problems. We are the makers of Duropedic®, the first ever mattress approved by doctors at NHA and trusted by elite athletes like Virat Kohli, Neuma – India’s first firmness adjustable mattress, and Wave Kinect, a smart bed compatible mattress.” The Airboost™ range is available in multiple variants under the Duropedic portfolio, offering different comfort configurations and thickness options. The collection is available through Duroflex Experience Centers pan-India, select retail channels and online.
Mumbai woman gives a demo of the ‘Rolls-Royce’ of mattresses worth Rs.7 crore
Buying a mattress might sound easy, but in reality, it’s quite the opposite.A few common factors to consider include the spring, latex and memory foam, each equipped with a different kind of sleeping experience. But no matter how comfortable, would you ever think of buying a 7 crore mattress? A Mumbai-based interior designer uploaded a video on Instagram, sharing amazing details of the opulent mattress. The brand in discussion called Hastens Mumbai, specialises in hand-crafted beds boasting luxurious Swedish craftsmanship. Established in 1852, the world-renowned bed maker has been catering to politicians, celebrities, businessmen and other important figures.
Known for handcrafted beds made from high-quality natural materials, the brand positions itself as a premium branded alternative to mass-market mattresses, emphasizing long-term health and sleep quality. Their ultra luxury range starts at Rs.13 Lakh and can go upto 7 crore. In a snippet embedded within the clip, world famous singer, DJ Khalid was heard calling the bedding, “the Rolls-Royce of mattresses.” Not only is it completely handmade with skilled craftsmen devoting more than 300 hours to make a single piece, each layer is stuffed with cotton, wool and horsehair. The items are placed by hand to create the weightless, floating feel.