Q What role does technology play in mattress designs?
Technology is revolutionizing mattress design through augmented reality and AI-driven systems that enable customization of firmness, size, and materials. Smart mattresses now include sensors, sleep trackers, and adjustable settings that provide personalized recommendations and feedback.
Q how should industry focus on changing buying behaviour and trends?
The HomeScapes study commissioned by Godrej Interio revealed that one in three respondents (33%) views their home as a sanctuary for self-care and rejuvenation, with quality sleep at its core. This shift in consumer mindset has been the driving force behind the category’s transformation. Today’s consumers seek mattresses that contribute to their overall health, driving innovation in products tailored to individual sleep patterns, body types, and health requirements.
Q How has the rise of e-commerce affected sales strategy and customer engagement for the industry?
The rise of e-commerce has significantly transformed sales strategies and customer engagement in the mattress industry. By adopting a Direct-to-Consumer (D2C) model, Godrej Interio has reduced intermediaries and logistic expenses enabling more competitive pricing and fostering direct relationships with customers. This approach not only streamlines the purchasing process but also allows for personalized interactions that build customer loyalty.
The implementation of virtual showrooms with 3D visualization tools has revolutionized shopping experiences, allowing customers to explore and customize mattress pieces virtually.
Q What methods do you use to gather and analyze customer feedback to improve product offerings?
Godrej Interio employs a multifaceted approach to gather and analyze customer feedback, which is essential for enhancing our product offerings. One key method is conducting Post-Purchase Surveys and Reviews, where we analyze customer comments to identify recurring themes and areas for improvement. Focus groups and usability testing provide insights into comfort preferences and aesthetic needs. Social listening helps monitor discussions on digital platforms to understand customer sentiment and emerging trends. This feedback loop helps refine our products to meet customer demands.
Q How do you identify and adapt to emerging trends in the mattress industry to stay ahead of the competition?
Maintaining a competitive edge requires data-driven insights and active trend monitoring. Analytics tools help track customer preferences and guide product development. Participation in global trade fairs and monitoring innovations helps incorporate raw materials produced using new technologies like cooling fabrics, eco-friendly foams, and antibacterial materials for designing our mattresses. Rapid prototyping and small-batch testing enable quick adaptation to market changes.
Our goal is to surpass ₹300 crores revenue in mattress through portfolio expansion across price ranges and diversification into related categories like sofa beds, mattress beds, bases, and posture-supporting accessories. This reflects our focus on strategic expansion and innovation.
Q How do you measure the success of your division, and what key performance indicators do you focus on?
Our success metrics include revenue growth through expansion and extraction, increase in market share, and customer retention. We track customer satisfaction scores to maintain quality standards. Ontime product launches through CCPM project
management method. Reducing Lead times and improving supply chain efficiency to ensure timely product delivery. These metrics help align our strategies and drive growth.
Q What strategies do you think the mattress industry should employ to manage the supply chain efficiently, from procurement to delivery?
To enhance supply chain efficiency from procurement to delivery, the mattress industry should implement several key strategies:
Just-In-Time (JIT) conversion of RM to FG, companies can minimize inventory costs and reduce waste, ensuring that materials arrive precisely when needed for production. This approach helps maintain lean operations and lowers storage expenses.
Collaboration with Reliable Vendors: Partnering with dependable suppliers ensures the consistent quality of raw materials, which is crucial for producing high-quality mattresses. establishing strong relationships with vendors can lead to better pricing, timely deliveries, and mutual growth.
Technology Integration: Implementing advanced technologies allows for real-time tracking of orders and inventory, enhancing visibility across the supply chain. Predictive analytics can anticipate demand fluctuations, enabling proactive adjustments to production and procurement plans. This integration helps in identifying potential supply chain risks and mitigating them effectively.
Q Can you discuss the industry’s role in implementing sustainable practices within the mattress industry?
For the mattress industry, Sustainability can be prioritized by Use of eco-friendly raw materials, Optimizing energy and water throughout the production process to reduce the postproduction carbon footprint, Designing durable and long-lasting products through R&D and Implementing circular economy practices like take-back programs and recycling initiatives.
We at Godrej Interio being an active member of this industry are deeply committed to sustainability. A standout feature is the use of water-based, biodegradable glue, which is free from solvents and significantly reduces volatile organic compounds (VOCs), ensuring a safer product and production environment. Our boilers at our factory, essential for curing the binders in mattress production, have undergone a transformative upgrade from diesel to Piped Natural Gas (PNG), further enhancing the sustainability of the process.
The shift from diesel to PNG in the boilers, has resulted in a remarkable 80% reduction in diesel consumption. This transition not only cuts down on emissions but also aligns with Godrej Interio’s broader sustainability goals. We have also implemented energy-efficient manufacturing processes, including the use of VFDs (variable frequency drives) on pumps and blowers, and heat recovery systems. This, combined with our investments in solar energy, which now provides 10% of our total electricity needs, demonstrates our commitment to reducing our carbon footprint.
Godrej Interio’s ambitious sustainability goals extend beyond immediate gains. By 2032, the company aims to derive 50% of its revenue from its Good & Green product portfolio and source 40% of its energy from renewable sources. These targets reflect Godrej Interio’s unwavering dedication to setting new industry standards for sustainable production and driving the transition towards a greener, more sustainable future.