Mr. Stefaan Waeyenberge, General Manager, CMC Bekaert Deslee
Q What are the challenges and advantages of representing a global textile brand like BekaertDeslee in the Indian market?
Working with BekaertDeslee in India has been an exciting journey. The challenge lies in blending global excellence with local preferences. We’ve adapted international designs to suit Indian sensibilities, built strong supply chains, and introduced premium fabric innovations. This unique position allows us to elevate the sleep industry in India while staying true to BekaertDeslee’s global vision.
Q How do you ensure that global design and innovation standards are consistently met at a local manufacturing or supply level?
We follow strict global benchmarks at every level of our local operations. From raw material sourcing to final inspections, each step is monitored using advanced systems. Our team is trained regularly to stay aligned with international expectations, ensuring that every product leaving our facility reflects the same quality, consistency, and innovation expected from a global brand.
Q Are there any emerging technologies or materials that you believe will significantly disrupt the mattress textile space?
The future of mattress textiles lies in smart and sustainable innovation. Technologies like temperature-sensitive fabrics, eco-friendly yarns, and digital weaving are changing the game. Advanced solutions like DREAM+ for enhanced comfort, SKIN+ for skin-friendly wellness, and PUROTEX for natural anti-allergy protection are leading the way blending health, sustainability, and intelligence into a new era of sleep innovation
Q How has the rise of performance fabrics (cooling, anti-microbial, stretchable, etc.) impacted the way mattress textiles are developed and marketed?
Performance fabrics have become a major driving force in the mattress industry. Cooling finishes, anti-microbial treatments, and stretchable designs are now key selling points. They not only add functional value but also influence consumer decisions. These fabrics turn ordinary mattresses into health-focused, comfort-enhancing products tailored to modern lifestyle needs.
Q How do you see the role of textile design evolving in enhancing the overall sleep experience for consumers?
Textile design today goes far beyond looks it directly impacts how well we sleep. Smart patterns improve breathability, textures add comfort, and finishes offer hygiene and freshness. Design is now about blending aesthetics with science to create fabrics that feel good, look great, and support a deeper, healthier sleep experience.