International Brands are Entering the Mattress Industry in India
India’s Rs 10,000 crore mattress industry is witnessing a continuous challenge from foreign brands.
Indian furniture market size is expected to reach $59.4 billion by 2033 With a market size of USD 237.21 billion in 2023, the furniture market in Asia Pacific holds the largest market share.
HGH India, India’s leading, bi-annual trade show for the HOME products, hosted insightful Knowledge Sharing Sessions for the Sleep industry, on Day 2 of this 4 day show which took place at BIEC, Bengaluru.
The power of branding and advertising Driving consumer behaviour and creating aspirational pull in the mattress retail industry.
In this interview, Dr. Dev Narayan Sarkar, Sr. Vice President and Head of Consumer Business, Godrej Interio (B2C) shares his views on rise of e-Commerce and technology trends in mattress industry.
India’s Rs 10,000 crore mattress industry is witnessing a continuous challenge from foreign brands.
If you are one of those who wonder why new-age technology giants are putting up sleeping…
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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