Q Please tell us about Refresh Mattress’ various offerings for the Indian market?
We have a wide range of mattresses starting from Rs. 5000 per pair going to Rs. 1.5 lacs per pair, which covers every aspect of sleep. Specifically, I want to talk about our entry-level range and top category which are RTGS and Naturals – thought behind RTGS was even value consumer should have a right to good sleep (RTGS), hence the name RTGS and our top category – Naturals series, which offers exclusive range in India. We have tied up with some companies in Thailand, Turkey and UK to make this range very exclusive to help our consumer who are facing different issues regarding sleep.
Q How has consumer mindset changed over the years? What are their current preferences with regard to sleep products and mattresses and how have you been able to address their demands?
There was a time when everyone was running behind orthopaedic mattress now time has changed, the young generation wants soft and luxurious mattresses, specially, with springs and memory foam. These two products were available only in high-end but with the help of our inhouse R&D team, we are able to offer them towards medium budget consumers also.
Q Please describe about your presence across India through your distributors and dealers. How are you leveraging the digital medium to expand your reach across the country?
We have a vast network throughout India to cover the demand from every part of India. We have Company owned exclusive showrooms, a vast distribution network, MBO’s and our service centers across the length and breadth of the country. We use digital platforms like FB, Instagram, twitter etc. very effectively to reach the customer.
Q What is your contribution to the sustainability project of your company?
Sustainability as in our case, mainly comes the International RM supplier’s job. However, we use some green polyols and recycled mattresses at our facilities.
Q How do you plan to support the Mattress Circular Journey (MCJ)?
We are actively manufacturing, marketing and reaching the consumer and at the end of the life cycle we recycle 15 to 20 percent of our products.