Mr. Mahaveer Naresh Chhallani,
CEO, Chhallani Foam Industry
Q Sothe Raho means “Always be sleepy” . . . what exactly inspired you to choose this phrase for your mattress brand.
Sothe Raho – as sleep is the most important criteria in one’s life and we felt it as a catchy word as our brand name.
Q How has inflation and economic shifts impacted pricing strategies and demand for mattresses?
In recent times, inflation has influenced mattress industry a lot, and there is a major impact on economic shifts which are directly affecting the consumers by increase in mattress price of all types & everywhere. Moreover, due to rise in prices of raw materials and even shipping, the mattress manufacturing production cost has drastically increased. Further, inflation has also affected the supply chain and hence, with no choice remaining, companies are forced to increase their retail prices to cover these costs.
Q Are there any initiatives in place to make the production process more environmentally friendly?
We always follow environment friendly activities in our factory. We make our production process ease and on green energy. We take care of air pollution in our factory surroundings. We take necessary initiatives like planting trees and doing other environmental activities as and when required.
Q How has a consumer’s preferences in the mattress industry evolved over the last decade?
Over the last decade, consumer preferences in the mattress industry have changed towards prioritizing in quality, comfort & health with importance of sleep quality. Due to this awareness, demand for premium & specialised mattresses have increased alarmingly which includes orthopedic support & hypoallergenic materials. Even consumers are increasingly involved in online research and even they compare price, Quality & do other necessary checks & parameters before making a purchase of a Mattress as they are spending their hard earned money.