ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.
Attributes of Indian Rural Consumers: Loyalty, Recommendation, Value For Money
Rural consumers are emerging as a highly cautious consumer for branded mattress industry. What defines this set of consumer?