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In today’s competitive scenario, B2B sellers offering mattress recommendations as per the bed frame can enhance the buyer experience, support upselling opportunities and build trust by delivering complete and compatible sleep solutions across the user category.

Artificial Intelligence can emerge as a game-changer in mattress retail, addressing some of the industry’s most persistent challenges, ranging from consumer indecision to inventory inefficiencies and fragmented customer journeys, thereby leading to increased customer satisfaction

In the present times when there is increasing focus on healthy lifestyle, quality sleep has emerged as an important tool for promoting overall physical well being. Despite knowing the importance of sleep, many consumers still struggle to get a restful night. For mattress manufacturers, this presents both a challenge and an opportunity to align product innovation with the evolving science of sleep.

Traditionally focused only on manufacturing and sales, mattress industry in the country is now seeing a major shift. With increasing customer awareness about health, hygiene and sustainability, there’s a growing demand for services that extend beyond the point of sale. One such emerging opportunity is mattress servicing. It is a concept that includes cleaning, maintenance and refurbishment of mattresses.

There is no doubt that online shopping is on the boom in the country, however, nearly 60 per cent of mattress and other related accessories like pillows etc., purchase still happen in the physical retail stores, as per the various industry reports. This is because mattresses still fall in the category of ‘Try before buy’.

In the present era, sustainability is no longer considered optional; rather it has become an essential need to reduce the strain on the environment. Industries across the board are now seriously rethinking about waste management and resource utilisation and the mattress industry is no different.

Once seen as traditional and averse to adopting new changes, the mattress and allied industry in the country is now witnessing a remarkable wave of innovation. Today, driven by evolving consumer expectations, advancements in materials, innovative sales strategies, improved distribution channels and the rising importance of quality sleep, mattress and allied industry is seeing significant transformation.