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In the present era, sustainability is no longer considered optional; rather it has become an essential need to reduce the strain on the environment. Industries across the board are now seriously rethinking about waste management and resource utilisation and the mattress industry is no different.

Once seen as traditional and averse to adopting new changes, the mattress and allied industry in the country is now witnessing a remarkable wave of innovation. Today, driven by evolving consumer expectations, advancements in materials, innovative sales strategies, improved distribution channels and the rising importance of quality sleep, mattress and allied industry is seeing significant transformation.

Sleep is no longer just a necessity it’s a wellness goal. As urban lifestyles become more demanding, sleep quality has become a crucial health metric and technology is rising to meet the need.

Sleep takes a backseat in a country where health is often equated with food and fitness. An aging or unsupportive mattress is one of the most overlooked contributors to poor sleep.

Mattress facts over fiction! Learn what truly matters for restful sleep and avoid costly mistakes. Your guide to sleep-smart decisions.