Blog Page 11: Indian Sleep Products Federation

ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.

The 7 Mattresses Care Tips You Should Abide By

Mattress care tips are a dime a dozen. Everyone’s got their homemade protocols for ensuring the longevity, but without the right technical knowledge, there’s a good chance you could end up doing more harm.

Weekend Sleep Can Help You Pay Off Your Sleep Debt, but…

Can a weekend sleep help you pay off the sleep debt? The opinion is divided on this. Let’s cycle back for a second and look at what happens when we don’t get adequate sleep.

Sheets and Covers Drive the Mattress Market Feature

What was once a loss leader, and commonly thrown in as gifts to go with a mattress purchase is holding its own ground today. Today, sheets and covers are making a come back and holding their own ground.

An Ultimate Secret for Your Super Comfortable Sleep: It’s NASA’s Research!

Ever slept in a mattress so soft and comfortable that it felt like you’re floating in space? Well, it’s probably because the mattress was built for space!

Observing PAEDIATRIC SLEEP: How Your Child Sleep

Pediatric sleeping products like cots, beds and other accessories are essential ingredients to your child’s sound sleep. Extensive paediatric research has gone into the needs of children during their sleep.

What help do Retailers need from Brands?

As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.

Redefining Advertising: The Millennial Edge of Reaching Target Audiences

“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.

Making Mattress Last to Not Your Lifetime, But for Its Lifetime

Mattresses are to be changed after their life time. The industry is looking for proper ways to dispose used ones and replace them with a new one, boosting the wellness and market together.