ISPF focuses on spreading awareness about the quality of sleep and mattress. ISPF is an organisation which engages in educational knowledge about the importance of sleep along with the types of mattresses suitable for each individual to support the world of sleep to get peaceful long hours of sleep.
The Indian market is witnessing a shift from unbranded or cotton-based mattresses towards branded mattresses.
Sleep disorder, also known as somnipathy, is a medical condition where in a disorder is generated in the sleep pattern. It can also be defined as a group of disorders that impact the sleep pattern on a regular basis.
Understanding sleep debt helps us fetch better returns on the most important investment we can make in our lives – health. Sleep is a serious business serious health element for modern lifestyles.
The average world sleeps during the night. But they sleep differently. A survey taken by the National Sleep Foundation in 2013 reveals that Europeans sleep less during the working days in comparison to the time they sleep during holidays.
Medical evidence suggests that for optimum health and function, the average adult should get seven to nine hours of sleep daily.
The Indian economic turn around story is very much a story of its retail’s sector.
India needs to sell “Sleep” rather than sell branded mattresses. The concept of sleep is not well…
India’s Rs 10,000 crore mattress industry is witnessing a continuous challenge from foreign brands.