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What was once a loss leader, and commonly thrown in as gifts to go with a mattress purchase is holding its own ground today. Today, sheets and covers are making a come back and holding their own ground.

Ever slept in a mattress so soft and comfortable that it felt like you’re floating in space? Well, it’s probably because the mattress was built for space!

As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.

“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.

Mattresses are to be changed after their life time. The industry is looking for proper ways to dispose used ones and replace them with a new one, boosting the wellness and market together.

Customer is the king in every business. Further, what’s best for the customers is best for the business too. So, like every industry, mattress industry also needs to put the customers at the core.