Indian furniture market size is expected to reach $59.4 billion by 2033 With a market size of USD 237.21 billion in 2023, the furniture market in Asia Pacific holds the largest market share.
Sleep has become a vital pillar of modern wellness no longer a basic need, but a key to good health. Launching in Mumbai in March 2026, World of Sleep is India’s first immersive B2C exhibition dedicated to linking good sleep with good health.
The power of branding and advertising Driving consumer behaviour and creating aspirational pull in the mattress retail industry.
In this interview, Mr. Deepak Mehta, Director, Tirupati Foam Ltd., shares current trends and innovations in the polyurethane foam industry in India and globally.
Pediatric sleeping products like cots, beds and other accessories are essential ingredients to your child’s sound sleep. Extensive paediatric research has gone into the needs of children during their sleep.
As for the mattress retailers, they also need constant support from the brands to attract customers. and increase sales of any brand products. Given that, in the present digital age, customers have become very demanding.
“Embrace the language of the millennials, go mobile” say retailers. The consumer’s time with newspapers and magazines has decreased dramatically, replaced by the smartphone and the Internet. Brands restrict Digital Marketing to Brand Awareness.
Mattresses are to be changed after their life time. The industry is looking for proper ways to dispose used ones and replace them with a new one, boosting the wellness and market together.
Customer is the king in every business. Further, what’s best for the customers is best for the business too. So, like every industry, mattress industry also needs to put the customers at the core.
The quality of pillows is one of the most important thing that stands between you and your sweet sleep. It is said that a night’s good sleep is the secret behind active minds and creative thinkers. Pillows play a vital role in the kind of sleep that we get.
The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India.
The Indian market is witnessing a shift from unbranded or cotton-based mattresses towards branded mattresses.
ISPF recognize Retail Partner knowledge on the different ISPF offerings. They are awarded at the individual level
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ISPF is committed to providing industry-leading certifications that demonstrate your expertise on mattress sales. These certifications help retailer achieve competencies in various mattress sales and support to customers.
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ISPF Competency allows you to differentiate by showcasing proficiency in selling solutions and delivery of services in all mattress sales and service solution area.
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Keeps the retail partners informed about relevant announcements, products, solutions, enablement launches and
updates, events and more with ISPF website, Social Media and Comfort Times magazine.
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Comfort Times did a survey to check the reality.
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How customisation is becoming important for brands.
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A Market Research Report on the Indian Mattress Industry by ISPF.
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A KPMG report provides insights into Indian consumer segment growth.
Healthcare, sleep health and mattresses have always shared an intimate relationship.
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