On the occasion of World Sleep Day, Centuary Mattress has announced its new campaign, Sleep It Off. It aims at making people realize the importance of better sleep through sleep getaways.
The sleep rejuvenation program is curated for individuals leading a fast-paced life that leaves them feeling burnt out. Under the campaign, people will be invited to a ‘sleep it off’ camp, where sleep experts will counsel them to experience the power of sleep rejuvenation. The participants will share their experience the following day and pass on the baton by nominating someone they think is facing similar work stress, leading to physical or emotional exhaustion.
While people struggle to maintain a work-life balance, the campaign aims to highlight the importance of good sleeping habits with Centuary Mattress’ range of products and insight into sleep as a subject of better health.
Speaking about the initiative, Uttam Malani, Executive Director, Centuary Mattress, said, “Since the past 30 years, we have been committed to putting people’s health and comfort first. Even after knowing the importance of good sleep, our sleep habits have taken a backseat, given the hectic work schedules and other misplaced priorities. Through our new program Sleep It Off, this World Sleep Day, we want to urge people not to wear sleep deprivation as a badge of honour. We at Centuary firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic. This campaign will allow people to experience what they have been missing for a while.”
Sleepsia gets $2 mn Impact Funding
Indian pillow and sleep accessories M2C (manufacturer-to-consumer) brand Sleepsia has bagged $2 mn Impact Funding from its parent company Agile Ventures, a venture capitalist. Striving to explore the still untapped Indian Sleep Market, Sleepsia will expand its customer base in Tier-II and Tier-III cities, reaching at least 2,50,000 additional consumers, said the company. Furthermore, as Sleepsia is already working to reduce time spent on the supply chain by strengthening its production capacities in India, the funding will help the brand meet its short-term and long-term goals, it added.
“So far, we have served 200k happy customers. And now with the recent funding, we are planning to bring 250,000 more sleepers on board,” said Dheeraj Kapoor, Director, Sleepsia, adding, “We are continuously on the quest to develop unique, comfortable, and affordable sleep accessories for our customers.”
Further, Sleepsia is also gearing up to establish full-stack customer experience labs to innovate, develop and research high-end and avant-garde sleep products. As opposed to the United States market, valued at over $ 30 billion, the Indian sleep market is still unexplored, according to Sleepsia.
Nextt to connect Indian artisans to US Shelves
Arun Agarwal, CEO of Nextt, one of America’s biggest home textile companies that sell bedding products to all the major players in the industry, is all set to launch a new tech platform that helps connect Indian artisans and craftspeople to speciality stores and designers in the US.
The B2B marketplace – Expo Bazaar – USA will launch next month as a joint venture between Nextt and Exporter India Exposition Mart Ltd, said the Indian-born entrepreneur in an interview with Dallas Innovates. This will be an online marketplace connecting small businesses and artisans in India with speciality retailers in the US.
Describing it as “India, curated for the world,” Agarwal said the venture has more than 200 people in India and leaders from large US Retailers, putting together a selection of hundreds of thousands of products, ranging from handicrafts to home décor. This is the first-of-its-kind online service that connects independent speciality stores and designers with handicrafts, gifts and home décor merchandise from India. Dallas-based Nextt is rated as a leading bedding company in North America.