Slumberzone New Zealand, a luxury mattress manufacturing company, has announced its foray into the $2.5 billion mattress market in India. The company plans to establish its maiden manufacturing unit in Hyderabad with an initial investment of ₹100 crore.
The manufacturing facility is expected to be operational by March 2026 with a production capacity of 1,000 units per day. The company will hire about 200-250 skilled and unskilled workers locally.
The 20-year-old company, founded by Ranjay Sikka, is the third largest player in the mattress and sleep accessories ecosystem in New Zealand with annual sales of over ₹200 crore.
Neend mattress brings in drilled air cool technology to its mattress range
Bengaluru-based startup Neend Mattress is making waves in the sleep industry with its cutting-edge products and customer-centric approach. Neend, which means “sleep” in Hindi, has introduced a range of mattresses designed to cater to diverse sleep needs, including their popular Drilled Air Cool Mattress, which ensures maximum breathability and comfort. The company has also embraced sustainability by incorporating eco-friendly materials into its products. With a focus on innovation, Neend Mattress is exploring smart technology integration, offering features like temperature regulation and personalized firmness adjustments.
“We conducted extensive research and gathered feedback from our customers, who consistently mentioned the struggle with sleeping hot. This sparked our curiosity, and we began exploring ways to address this issue.We drew inspiration from various industries, including aerospace, automotive and athletic wear, where temperature regulation is crucial. Our team of experts worked tirelessly to develop a unique solution that would provide unparalleled breathability and cooling,” says Manjunath hegde, Managing Director, Neend Mattress.
“The Drilled Air Cool Mattress is the culmination of our efforts, featuring a patent pending design that allows for maximum airflow and heat dissipation.We’re thrilled to bring this innovation to the market and help people sleep cooler, more comfortably, and wake up feeling refreshed,” he adds. According to him, enhanced airflow and temperature regulation provides significant advantage, while the strategically drilled holes throughout the mattress, combined with foam, coir and other materials, allow for continuous airflow. This facilitates the escape of warm air and the circulation of cooler air, effectively regulating body temperature throughout the night.
Currently, the product is available in Karnataka and the company plans for both product line expansion and entering new markets. “Our drilled air cool technology provides a strong foundation for growth, and we are excited about the opportunities that lie ahead in the Indian market. Our base in Bengaluru provides us with valuable insights into the needs of consumers in warm climates, which will inform our expansion strategies,” says Hegde.
Godrej’s Interio eyes Rs 300 cr in mattress category by FY28
Godrej Interio, a leading name in India’s furniture industry, has been on an aggressive expansion spree. The brand is also a significant player in the mattress segment, planning to generate nearly Rs 300 crore in mattress category by 2028. With consumer demand shifting towards wellness-driven home solutions, the company plans to add 10 new distributors and over 150 retailers across India to strength its market presence. With Rs 100 crore revenue expected in FY25, Interio is sharpening its focus on premium mattresses, including Superlatx, Mist Pro, and Orthomatic ranges in FY26.
“With a vast distribution network, we are steadily building our reputation as a reliable mattress brand, offering everything from basic models to high-end variants tailored to regional preferences,” Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio. “In addition to exclusive showrooms, we have expanded our reach by onboarding around 700 new retailers and distributors. These retailers penetrate deep into India’s towns and villages, ensuring that high-quality, factory-made furniture is available to customers across the country. We now operate 1,015 exclusive stores, in addition to approximately 3,700 retail outlets under our distribution network, bringing the total count to over 4,000 retail points,” he adds.