Our research will help consumers to choose the right type of mattresses

Mr. Kundan Kankariya, Managing Director of Kontack Comforts Pvt. Ltd

As a Managing Director of Kontak Comforts Pvt. Ltd, Kundan Kankariya says quality is paramount for him and precisely the reason why he has a quality process at every stage right from the procurement of raw material to making the finished products. IN his first interview to Comfort Times, he says his company has received two patents so far and, in the process, to get third patent shortly.

Q What is the different market platform you are using to sell your sleep product Sleepezee?

We are having our own website www.sleepezee. com – wherein the customers can directly purchase our products online. Apart from this we are also selling on GeM Portal, Amazon, Flipkart etc.

Q When did you start your company? What kind of research went to prototyping the right mattress?

In 1996 – We are interested more in promoting and selling the natural coir product i.e. Rubberised Coir Mattresses – we have 2 patents for our product.

We are in the process of getting one more patent for ‘COMPUTER IMPLEMENTED SYSTEM AND METHOD FOR FACILITATING SELECTION OF BEDDING PRODUCTS’ – This patent is because of our research which will help consumers to choose the right type of mattresses. Our company has also received award from Late President Shree Abdul Kalam for the best commercializable Patent.

Q What advice would you give to new start-ups and entrepreneurs who are looking to make a splash, and make a difference in today’s market?

Be honest, sincere in whatever your do, to adopt the changes with the time and do the best for the society & needy people by generating employment.

Q According to you what are the major challenges in the mattress and sleep products industry today in India?

There are several mattress types available in the market like-Spring Mattresses, P U Foam Mattress, EPE Mattresses & so on.

Government and Coir Board must take efforts to promote the RUBBERISED COIR mattress for the benefit of the INDUSTRY. Else in near future the Coir Mattresses will disappear from the market.

Q Kindly shed light on your distribution in online as well as offline space? Also going forward what are the plans to scale up the distribution?

Still the online system must be much improved – the public should be made aware of coir products and its benefits. Advertisements and Promotions are very much needed – otherwise in near future the Coir Industry will be completely wiped out.

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.