Omnichannel furniture and home decor brand Wooden Street is making an aggressive push into the sleep segment with the launch of its new, in-house technology-driven mattress vertical, Penguin Sleep. CEO Lokendra Ranawat announced the company’s ambitious revenue target for the new line: Rs 200 crore within the next 24 to 36 months. Ranawat emphasized that the mattress category is highly aligned with their core business, positioning the company to rapidly scale the vertical by capitalizing on its established network of over 100 stores and existing customer base.
Source : ET Now
Naturalmat mattresses are made with recycled denim
Centuary Mattresses has officially expanded its product line outside of sleep solutions, launching Centuary Sofas at an event in Hyderabad attended by brand ambassador PV Sindhu.
This marks the company’s first foray into the broader furniture market, where it aims to apply its expertise in comfort science and ergonomics. The new sofa collection, branded under the tagline “Smart Inside, Soft Outside,” features a diverse range of configurations, including three-seaters, loungers, and single-seaters, covering various price points.
“Expanding into sofas is a natural progression of our journey, taking our science of foam and ergonomics beyond the bedroom into the living room,” said Uttam Malani, Executive Director, Centuary Sofas. “With Centuary Sofas, we are proud to deliver the same trust and comfort that our mattresses have brought to millions of homes.”
The new, Make in India range will be distributed across Centuary’s extensive retail network, experience centers, and major e-commerce platforms. PV Sindhu endorsed the move, stating, “Centuary’s decision to expand into sofas reflects their commitment to making every corner of the home comfortable, these sofas will now be about better living.”
Source: Indianretailer.com
Springwel unveils bamboo charcoal mattress range
Springwel Mattresses has achieved a new milestone in sleep innovation with the launch of its Bamboo Charcoal Mattress Range, designed to integrate superior hygiene and wellness into your everyday rest. The key innovation is the infusion of bamboo charcoal directly into the natural bamboo yarn of the mattress fabric. This is a crucial step beyond traditional natural fibers, allowing sleepers to benefit directly from bamboo charcoal’s properties, aligning with the growing need for natural, hygienic products in Indian homes.
This breakthrough range offers serious health advantages: it is anti-fungal, anti-microbial, and odour-resistant, ensuring a cleaner, fresher sleep surface. The hypoallergenic design makes it a perfect choice for those with sensitive skin or respiratory issues. “The Bamboo Charcoal range was introduced to address growing consumer demand for natural, hygienic, and wellness-centric sleep solutions, especially in a post-COVID world where hygiene and health are non-negotiable,” explains Mayank Jha, CEO & Head – Digital Transformation at Springwel.
Backed by its own R&D and manufacturing capabilities, Springwel guarantees quality. Unlike many competitors, Springwel’s mattresses are never roll-packed, which helps maintain structural integrity and durability. The new Bamboo Charcoal range, which already accounts for the preferred choice of 3 out of every 4 Springwel customers, is also offered with a 150-night risk-free trial.
Source: Economic Times