People see good mattress as an investment for good health
Q How big is the mattress foam market in India and can you share the foam market share by Jindal Petrofoam?
The mattress foam market in India is estimated to be valued between 11,000 to 12,000 crores. Out of this, the organized segment holds a 40 percent share. As a new entrant in the mattress market, Jindal Petro foams, currently holds a market share of 1.5 percent.
Q What change and expectation of growth you can foresee in the foam mattress market in the coming years?
We are witnessing a behavioural shift where people have started prioritizing sleep. With this behavioural shift, the demand for foam mattresses is expected to rise. Rising disposable income with the Indian consumers will impact the foam mattress as they demand premium mattresses with memory foam, latex and other high-end materials. We expect industry shift towards more premium offerings and adoption of branded mattresses.
This will lead to market share moving towards organized players. Adoption of smart mattress technology is becoming popular outside India and we anticipate the same to happen in India. The shift towards e-commerce and online shopping has been accelerated by the pandemic and this trend is expected to continue in future.
Q What are the technological shift in the mattress manufacturing you are planning to do to revolutionize the mattress market?
We have recently installed a Henneke high-pressure foaming machine, which enables us to produce the highest quality foams in the market. We have introduced phase change cooling technology in our mattresses, as well as an exclusive fabric that can keep the mattress cooler by 3-4 degrees celsius. We aim to integrate smart features into our mattresses, namely, sleep tracking, personalized sleep data analysis, and smart connectivity with other devices. We are investing in R&D to discover and utilize more sustainable materials in our production processes. We are exploring the use of plant-based polyols, recycled materials, and ecofriendly fabric options to offer more environment friendly choices to our customers.