ISPF retail training program: Mumbai

ISPF recently conducted the third edition of dealers training at Radisson Hotel, Mumbai. About 60 dealers from different brands attended the training. Mrs. Manjari, CEO of Global Talent Track Pvt Ltd gave the initial start by motivating the participants on the importance of consumer needs. Mr. Subodh Mehta, Vice President, Marketing of Godrej, gave the inaugural address and talked about customer satisfaction and the need to know what exactly the customer is looking for in any mattress shop. Mr. Samrat and Ms. Mahima, who were the professional trainers addressed the participants with absorbing and highly motivating exercises for understanding the consumers and helping the customers to sleep better.

All the participants were happy to get enriched themselves with new and novel ideas in display of products, handling customer needs and complaints.

The contents of the training was much superior than the previous edition and many practical exercises were conducted.

The dealers felt quite happy and wanted to have this training every year to upgrade themselves in the sleep products marketing.

The training ended with the vote of thanks by the Secretary.

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.