With the insular economy, our focus is on ‘in region for the region’

Mr. Balaji B. GM
Operations & Supply Chain Management

Q When and how did Momentive start its operations in India and how has been the journey since then?

Momentive started in India 25 years ago, like any other company we did face our own set of challenges, but Clear Vision and Strategy helped Momentive to establish a strong position in the market. Being in the silicone industry, which is quite niche, we did face hurdles in terms of dealing with changing market demands but we executed our operations as per the plan. Despite facing challenges in our journey, we continued embarking on our vision and strategy to make an impact in this highly specialized industry segment.

Q Please explain us about your contribution to the Indian mattress industry?

Being a raw material supplier, Momentive supplies additives to the mattress manufacturing industry, which is the key raw material to make foam. Depending upon the type of product there are different materials which go into mattresses. The mattress industry was dominated by cotton and coir mattresses, as part of the evolution, flexible foam started coming into the Indian mattress industry. Our additives and catalysts play an important role as part of the formulation in manufacturing foam which goes into mattresses.

Q Which business vertical is the primary growth driver for Momentive in India?

We are in the business of silicones that have various applications across different industries, namely, construction, personal care, textiles and polyurethane foams & other Industries. The demand from each industry vertical varies based on the market dynamics. Our presence across various business verticals is well distributed and we try to cope with changing dynamics in different industries.

Q Being a global leader in silicones and advanced materials, how do you see India’s capability to contribute to your global revenue?

We are a part of global business and we have quite a reasonable contribution to our global business and our participation is very healthy like any other multinational company. We participate in many industries, and it has an impact on our global business.

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.