Which Mattress is Right for Consumers to Buy that Enhances Quality Sleep?

A right mattress offers a perfect balance of required comfort and support, keeping the natural spinal alignment and body posture in place, thus significantly enhancing quality sleep.

The way sleep is essential for the human body, so extremely important is the sleeping surface. In order to protect your back, a perfect sleeping surface promises a good posture while you sleep. The muscles and ligaments of your back relax and heal themselves while you sleep. A good sleeping surface ensures that the natural curve of the spine is secured and your ears, shoulders, and hips are aligned, even as to turn when sleeping.

Sleeping Surface

Human beings are accustomed to sleeping on a firm surface driven by the dogma that a firm surface ensures perfect back support. However, the truth is that an ideal sleeping surface should be a perfect blend of comfort and support.

The right mattress can make all the difference between a sound sleep and a sleepless night. A good mattress offers a perfect balance of required
comfort and support, keeping the natural spinal alignment and body posture in place, thus significantly enhancing the quality of Sleep.

While traditional cotton mattresses are a healthy choice, they lack convenience and durability. Nowadays, the bandwidth of technologically advanced mattresses and sleep products has gone up, which promises convenience, durability and personalized comfort. We witness a wide variety of pathbreaking innovations in the mattress industry as well when consumers have become more specific in choosing the products that they prefer. Understanding different specific requirements of the consumers, brands offer a wide variety of mattresses from luxuriously soft mattresses for enhanced comfort to a firm mattress for the perfect back support. “My mother is 68 years old and suffering from back pain for the past few months. We thought that this was an age-related problem. But once, our doctor suggested changing the bed she was using. We purchased one of the mattresses from a leading brand and now she has been using it for the past two weeks. There is a significant improvement in her health and her back pain has come down. The advantage of a new age mattress is that you get as per your requirement and we may not find such a solution with cotton beds,” says Sherlin Thomas, a resident of Alleppey from Kerala.

According to Consumer Reports, innerspring mattresses are the most common type sold, but the trend is moving toward other types of beds like memory foam, adjustable, and air. If you look at the mattress offerings, there’s something for everyone. But consumers need to select the best which is needed for them.

Prachi Balyan from Wakefit says, “A mattress with a perfect balance of comfort and support ensures that you catch on your quality sleep. The consumers who visit our website, do value the role of a mattress for a deep sleep. In my four-year experience, I have seen the transformation where consumers have now evolved and are aware of their sleep and sleeping surface requirements. Our online analytics reveal that the consumers already know the type and the size of the mattress they want. In case any consumer is not aware of it, they call us and we give them a complete digital presentation and explain the product benefits. Product Demonstration videos work beyond expectations. And their repeat purchases and word-of-mouth references are the proof that our consumers are satisfied with our products and customer service.”

“It was quite a daunting task for me to select the mattress for my family. When I went to buy a mattress, there were several branded showrooms and each one was talking about the benefits that their product offers. Due to this confusion, I couldn’t able select the product for over two weeks. While doing research online, I could get more sense from a lot of user reviews. I decided to buy two kinds of mattresses one for adults and another one for my growing kids. So it is difficult to say which mattress to buy. I can only say that it is as per your requirement,” Says Vishal Halbhavi from Hassan.

The way Sleep is important, the mattress also plays an important role in better health. Since there is a lot of advancement in mattresses, people can choose the best mattress which offers them desired surface firmness and comfort level complementing their personality, and lifestyle. Unless you have a condition that may require a certain type of mattress, you should choose a mattress that provides personalised support for the natural curves of your spine and is comfortable for your unique body posture, weight, height and pressure distribution. So, instead of choosing a mattress based on the brand, choose it as per your sleep requirement!

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.