RELEVANCE OF FREE TRIALS AND CROSS SELLING OF PRODUCTS IN MATTRESS SHOPPING
It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.
Foam and Spring Tango into the future
New formulations in foam and spring are making the mattress industry a hotbed of innovation.Read More
Customer Loyalty Programmes gel with the mattress industry
Customer Loyalty Programmes were started in 1995 and since then it has vectored the mattress industry towards better profits.Read More
The Take-Out trend: A fad or a solid trend
With the advent of the pandemic, the grab-and-go shopping strategy has moved from burgers to mattresses too. Will this fast lane go far?Read More
ISPF Consumer Survey
How the year 2020 changed consumer preference on Mattress Buying?Read More
COVID IS BACK How the mattress industry will fight its second battle?
Every crisis brings new opportunities as well. Is the Indian Mattress Industry ready to take it?Read More
Online reputation management: The fireworks that can burn
ORM is generally an extension of public relations which entails the maintenance of a brand’s online presence through social monitoring and listeningRead More
MATTRESS FABRIC What is trending for consumers?
When it comes to mattress fabric coverings today, we have number options and materials to choose from.Read More
HOW TO CREATE AND ENHANCE CUSTOMER EXPERIENCE
The times are changing and the retail sector is facing a lot of challenge from online stores.Read More
THE MATTRESS DICTIONARY
The question is how we can ensure the consumer is well informed. As they say, educating oneself to educate others is the best formula.Read More
MATTRESS MATERIALS PREFERRED BY CONSUMERS
In the earlier times, cotton, horse hair and hay were used to make mattress by different civilizations.Read More
ORGANIC OR HYBRID MATTRESS What’s best for you?
Sometime products with the label ‘organic’ can be misleading.Read More