Indian

RELEVANCE OF FREE TRIALS AND CROSS SELLING OF PRODUCTS IN MATTRESS SHOPPING

It is important that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India.


Read More

Foam and Spring Tango into the future

New formulations in foam and spring are making the mattress industry a hotbed of innovation.

Read More

Customer Loyalty Programmes gel with the mattress industry

Customer Loyalty Programmes were started in 1995 and since then it has vectored the mattress industry towards better profits.

Read More

The Take-Out trend: A fad or a solid trend

With the advent of the pandemic, the grab-and-go shopping strategy has moved from burgers to mattresses too. Will this fast lane go far?

Read More

ISPF Consumer Survey

How the year 2020 changed consumer preference on Mattress Buying?

Read More

COVID IS BACK How the mattress industry will fight its second battle?

Every crisis brings new opportunities as well. Is the Indian Mattress Industry ready to take it?

Read More

Online reputation management: The fireworks that can burn

ORM is generally an extension of public relations which entails the maintenance of a brand’s online presence through social monitoring and listening

Read More

MATTRESS FABRIC What is trending for consumers?

When it comes to mattress fabric coverings today, we have number options and materials to choose from.

Read More

HOW TO CREATE AND ENHANCE CUSTOMER EXPERIENCE

The times are changing and the retail sector is facing a lot of challenge from online stores.

Read More

THE MATTRESS DICTIONARY

The question is how we can ensure the consumer is well informed. As they say, educating oneself to educate others is the best formula.

Read More

MATTRESS MATERIALS PREFERRED BY CONSUMERS

In the earlier times, cotton, horse hair and hay were used to make mattress by different civilizations.

Read More

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF plays very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.